{"id":41722,"date":"2025-06-23T12:30:49","date_gmt":"2025-06-23T12:30:49","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-i-mikro-influencerzy-w-kampanii-nescafe-farmers-origins\/"},"modified":"2025-06-23T12:30:51","modified_gmt":"2025-06-23T12:30:51","slug":"nano-i-mikro-influencerzy-w-kampanii-nescafe-farmers-origins","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/nano-i-mikro-influencerzy-w-kampanii-nescafe-farmers-origins\/","title":{"rendered":"Nano i mikro influencerzy w kampanii NESCAF\u00c9\u00ae Farmers Origins"},"content":{"rendered":"

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NANO I MIKRO INFLUENCERZY<\/p>\n

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Case Study
<\/tt-underline>NESCAF\u00c9\u00ae FARMERS ORIGINS<\/h1>\n

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<\/h2>\n

Aby zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 linii kaw NESCAF\u00c9\u00ae Farmers Origins<\/a>, marka zrealizowa\u0142a kampani\u0119 opart\u0105 na wiarygodnych opiniach i rekomendacjach konsument\u00f3w. Jej celem by\u0142o dotarcie do potencjalnych klient\u00f3w poprzez prawdziwe, codzienne polecenia produktu \u2013 zar\u00f3wno online, jak i offline. <\/p>\n

Selekcja tw\u00f3rc\u00f3w i planowanie dzia\u0142a\u0144<\/strong><\/h2>\n

Do kampanii zaproszono 300 nano <\/a>i mikro influencer\u00f3w posiadaj\u0105cych ekspresy kompatybilne z NESCAF\u00c9\u00ae Farmers Origins. W ramach projektu otrzymali zestawy produktowe do przetestowania i podzielenia si\u0119 opini\u0105 na temat kapsu\u0142ek ze swoj\u0105 spo\u0142eczno\u015bci\u0105 \u2013 zar\u00f3wno w mediach spo\u0142eczno\u015bciowych, jak i w codziennych rozmowach. <\/p>\n

Wyniki kampanii i mierzalne efekty<\/strong><\/h2>\n

W ci\u0105gu zaledwie dw\u00f3ch tygodni kampania wygenerowa\u0142a 757 publikacji UGC w mediach spo\u0142eczno\u015bciowych \u2013 z opiniami influencer\u00f3w i testowaniem produkt\u00f3w w ich naturalnym \u015brodowisku: w domu, w pracy, podczas codziennych rytua\u0142\u00f3w. Dzia\u0142ania prze\u0142o\u017cy\u0142y si\u0119 na 531\u202f000 wy\u015bwietle\u0144 online oraz zasi\u0119g offline na poziomie 33\u202f000 \u2013 dzi\u0119ki bezpo\u015brednim rekomendacjom w\u015br\u00f3d znajomych. <\/p>\n

Percepcja produktu i ch\u0119\u0107 rekomendacji<\/strong><\/h2>\n

A\u017c 97% uczestnik\u00f3w wskaza\u0142o, \u017ce ch\u0119tnie poleci\u0142oby produkt \u2013 co potwierdza mocny wp\u0142yw kampanii. \u015arednia ocena kapsu\u0142ek wynios\u0142a 6,7 na 7, co dobrze obrazuje pozytywne do\u015bwiadczenia z produktem, zar\u00f3wno w mediach spo\u0142eczno\u015bciowych, jak i w bezpo\u015brednich rozmowach. <\/p>\n

Chcesz zobaczy\u0107, jak dzia\u0142ania z influencerami mog\u0105 wspiera\u0107 cele Twojej marki? Skontaktuj si\u0119 z naszym zespo\u0142em<\/a>.<\/p>\n

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UDOST\u0118PNIJ DALEJ<\/h1>\n

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NANO I MIKRO INFLUENCERZYCase StudyNESCAF\u00c9\u00ae FARMERS ORIGINS Aby zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 linii kaw NESCAF\u00c9\u00ae Farmers Origins, marka zrealizowa\u0142a kampani\u0119 opart\u0105 na wiarygodnych opiniach i rekomendacjach konsument\u00f3w. Jej celem by\u0142o dotarcie do potencjalnych klient\u00f3w poprzez prawdziwe, codzienne polecenia produktu \u2013 zar\u00f3wno online, jak i offline. Selekcja tw\u00f3rc\u00f3w i planowanie dzia\u0142a\u0144 Do kampanii zaproszono 300 nano i mikro […]<\/p>\n","protected":false},"author":35,"featured_media":41317,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[197],"project_tag":[259,260,263,262],"class_list":["post-41722","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-pl","project_tag-influencer-marketing-pl","project_tag-kampania-influencerska","project_tag-najlepsze-kampanie-influencerskie","project_tag-nano-influencerzy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/41722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=41722"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/41722\/revisions"}],"predecessor-version":[{"id":41724,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/41722\/revisions\/41724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/41317"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=41722"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=41722"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=41722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}