{"id":41722,"date":"2025-06-23T12:30:49","date_gmt":"2025-06-23T12:30:49","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-i-mikro-influencerzy-w-kampanii-nescafe-farmers-origins\/"},"modified":"2025-06-23T12:30:51","modified_gmt":"2025-06-23T12:30:51","slug":"nano-i-mikro-influencerzy-w-kampanii-nescafe-farmers-origins","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/nano-i-mikro-influencerzy-w-kampanii-nescafe-farmers-origins\/","title":{"rendered":"Nano i mikro influencerzy w kampanii NESCAF\u00c9\u00ae Farmers Origins"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO I MIKRO INFLUENCERZY<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>NESCAF\u00c9\u00ae FARMERS ORIGINS<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”216px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-70px|auto||auto|false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||15px|||” global_colors_info=”{}”]<\/p>\n

<\/h2>\n

Aby zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 linii kaw NESCAF\u00c9\u00ae Farmers Origins<\/a>, marka zrealizowa\u0142a kampani\u0119 opart\u0105 na wiarygodnych opiniach i rekomendacjach konsument\u00f3w. Jej celem by\u0142o dotarcie do potencjalnych klient\u00f3w poprzez prawdziwe, codzienne polecenia produktu \u2013 zar\u00f3wno online, jak i offline. <\/p>\n

Selekcja tw\u00f3rc\u00f3w i planowanie dzia\u0142a\u0144<\/strong><\/h2>\n

Do kampanii zaproszono 300 nano <\/a>i mikro influencer\u00f3w posiadaj\u0105cych ekspresy kompatybilne z NESCAF\u00c9\u00ae Farmers Origins. W ramach projektu otrzymali zestawy produktowe do przetestowania i podzielenia si\u0119 opini\u0105 na temat kapsu\u0142ek ze swoj\u0105 spo\u0142eczno\u015bci\u0105 \u2013 zar\u00f3wno w mediach spo\u0142eczno\u015bciowych, jak i w codziennych rozmowach. <\/p>\n

Wyniki kampanii i mierzalne efekty<\/strong><\/h2>\n

W ci\u0105gu zaledwie dw\u00f3ch tygodni kampania wygenerowa\u0142a 757 publikacji UGC w mediach spo\u0142eczno\u015bciowych \u2013 z opiniami influencer\u00f3w i testowaniem produkt\u00f3w w ich naturalnym \u015brodowisku: w domu, w pracy, podczas codziennych rytua\u0142\u00f3w. Dzia\u0142ania prze\u0142o\u017cy\u0142y si\u0119 na 531\u202f000 wy\u015bwietle\u0144 online oraz zasi\u0119g offline na poziomie 33\u202f000 \u2013 dzi\u0119ki bezpo\u015brednim rekomendacjom w\u015br\u00f3d znajomych. <\/p>\n

Percepcja produktu i ch\u0119\u0107 rekomendacji<\/strong><\/h2>\n

A\u017c 97% uczestnik\u00f3w wskaza\u0142o, \u017ce ch\u0119tnie poleci\u0142oby produkt \u2013 co potwierdza mocny wp\u0142yw kampanii. \u015arednia ocena kapsu\u0142ek wynios\u0142a 6,7 na 7, co dobrze obrazuje pozytywne do\u015bwiadczenia z produktem, zar\u00f3wno w mediach spo\u0142eczno\u015bciowych, jak i w bezpo\u015brednich rozmowach. <\/p>\n

Chcesz zobaczy\u0107, jak dzia\u0142ania z influencerami mog\u0105 wspiera\u0107 cele Twojej marki? Skontaktuj si\u0119 z naszym zespo\u0142em<\/a>.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2025\/03\/Nescafe-Farmers-Orgin_TERRITORY-Influence_Case-Study.png” alt=”Nescafe Farmers Orgin and TERRITORY Influence” title_text=”Nescafe Farmers Orgin_TERRITORY Influence_Case Study” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-126px|||||” custom_padding=”0px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Ciekawostki” _builder_version=”4.27.4″ custom_margin=”||||false|false” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Ca\u0142kowita liczba ods\u0142on” number=”+531TYS.” percent_sign=”off” _builder_version=”4.27.4″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” custom_margin=”||||false|false” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Social media posts” number=”757″ percent_sign=”off” _builder_version=”4.27.4″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Zasi\u0119g Offline” number=”33TYS.” percent_sign=”off” _builder_version=”4.27.4″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Percepcja Produktu” number=”6.7\/7″ percent_sign=”off” number_tablet=”97.4″ number_phone=”97.4″ number_last_edited=”on|desktop” _builder_version=”4.27.4″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

UDOST\u0118PNIJ DALEJ<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”LinkedIn” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

NANO I MIKRO INFLUENCERZYCase StudyNESCAF\u00c9\u00ae FARMERS ORIGINS Aby zwi\u0119kszy\u0107 rozpoznawalno\u015b\u0107 linii kaw NESCAF\u00c9\u00ae Farmers Origins, marka zrealizowa\u0142a kampani\u0119 opart\u0105 na wiarygodnych opiniach i rekomendacjach konsument\u00f3w. Jej celem by\u0142o dotarcie do potencjalnych klient\u00f3w poprzez prawdziwe, codzienne polecenia produktu \u2013 zar\u00f3wno online, jak i offline. Selekcja tw\u00f3rc\u00f3w i planowanie dzia\u0142a\u0144 Do kampanii zaproszono 300 nano i mikro […]<\/p>\n","protected":false},"author":35,"featured_media":41317,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[197],"project_tag":[259,260,263,262],"class_list":["post-41722","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-pl","project_tag-influencer-marketing-pl","project_tag-kampania-influencerska","project_tag-najlepsze-kampanie-influencerskie","project_tag-nano-influencerzy"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t