{"id":6508,"date":"2021-03-23T16:44:42","date_gmt":"2021-03-23T16:44:42","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencerzy-dla-loreal-elvital-hair-care\/"},"modified":"2021-03-23T16:44:45","modified_gmt":"2021-03-23T16:44:45","slug":"nano-influencerzy-dla-loreal-elvital-hair-care","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/nano-influencerzy-dla-loreal-elvital-hair-care\/","title":{"rendered":"Nano Influencerzy dla L’Or\u00e9al Elvital Hair Care"},"content":{"rendered":"

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NANO INFLUENCERS<\/p>\n

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Case Study
<\/tt-underline>L’Or\u00e9al Elvital<\/h1>\n

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Ka\u017cde w\u0142osy s\u0105 inne, tak samo jak inna powinna by\u0107 ich piel\u0119gnacja. Dlatego nano influencerki mia\u0142y okazj\u0119 sprawdzi\u0107, kt\u00f3ra z 4 od\u017cywek do w\u0142os\u00f3w Elvital sprawia, \u017ce ich w\u0142osy l\u015bni\u0105: Dream Length, Color-Glanz, \u00d6l Magique czy Total Repair 5. Aktywowali\u015bmy 5 tys. influencer\u00f3w – podzielonych na 4 zespo\u0142y – aby stworzy\u0107 \u015bwiadomo\u015b\u0107 marki online i offline, autentyczne UGC, oceny i recenzje poprzez do\u015bwiadczenia zwi\u0105zane z rutynowym dbaniem o urod\u0119 w domu i testowaniem produkt\u00f3w.<\/p>\n

Kampania zosta\u0142a podzielona na 2 cz\u0119\u015bci: po pierwsze, faza edukacyjna ze stron\u0105 internetow\u0105 kampanii na TRND.de umo\u017cliwi\u0142a nam przekszta\u0142cenie influencer\u00f3w w ekspert\u00f3w ds. produkt\u00f3w i opowiedzenie np. o nowej koncepcji zr\u00f3wnowa\u017conego rozwoju marki. Po drugie, faza do\u015bwiadcze\u0144 rozpocz\u0119\u0142a si\u0119 od odbioru pude\u0142ka Elvital – 4 dru\u017cyny odkrywa\u0142y razem z przyjaci\u00f3\u0142mi swoje indywidualne do\u015bwiadczenia z piel\u0119gnacj\u0105 w\u0142os\u00f3w. Dodatkowy dialog prowadzony by\u0142 za po\u015brednictwem artyku\u0142\u00f3w na blogach i newsletter\u00f3w, kt\u00f3re pog\u0142\u0119bi\u0142y wiedz\u0119 na temat Elvital i zainspirowa\u0142y influencer\u00f3w do tworzenia tre\u015bci w strategicznych dla Grupy L’Or\u00e9al punktach kontaktu.<\/p>\n

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Pi\u0119kna i skuteczna kampania z zasi\u0119giem ponad 7,1 mln os\u00f3b online & offline.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Influencerzy testowali Elvital przez 2 tygodnie, dzielili si\u0119 swoimi do\u015bwiadczeniami na blogu kampanii TRND, w mediach spo\u0142eczno\u015bciowych, na stronie loreal-paris.de oraz podczas osobistych rozm\u00f3w ze znajomymi. By\u0142 to ogromny sukces! Obejrzyj poni\u017cszy film, aby zobaczy\u0107 wi\u0119cej szczeg\u00f3\u0142\u00f3w i wyniki marketingowe.<\/span><\/p>\n

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<\/tt-underline> UDOST\u0118PNIJ DALEJ<\/h1>\n

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NANO INFLUENCERSCase StudyL’Or\u00e9al Elvital Ka\u017cde w\u0142osy s\u0105 inne, tak samo jak inna powinna by\u0107 ich piel\u0119gnacja. Dlatego nano influencerki mia\u0142y okazj\u0119 sprawdzi\u0107, kt\u00f3ra z 4 od\u017cywek do w\u0142os\u00f3w Elvital sprawia, \u017ce ich w\u0142osy l\u015bni\u0105: Dream Length, Color-Glanz, \u00d6l Magique czy Total Repair 5. Aktywowali\u015bmy 5 tys. influencer\u00f3w – podzielonych na 4 zespo\u0142y – aby stworzy\u0107 […]<\/p>\n","protected":false},"author":19,"featured_media":6417,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[185],"project_tag":[],"class_list":["post-6508","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-pl"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t