As the world evolves, businesses need to do the same. Each like, comment, share, click or swipe tells you how are your customers and what they want so you can adapt your business.
Data Never Sleeps
Recently, Domo published the 9th edition of the “Data Never Sleeps” infographic which highlights digital trends in our increasingly data-driven world. It reveals that in July 2021, the internet reaches 65% of the world population and now represents 5.17 billion, a 10% increase from January 2021.
The 2020 pandemic disrupted the way we engage with each other, but also how we engage with brands and the digital world. Data never sleeps, and it shows no signs of slowing down.
“According to Statista, the total amount of data consumed globally in 2021 was 79 zettabytes, an annual number projected to grow over 180 zettabytes by 2025.”
The infographic below shows you what is happening in the digital world every 1 minute of the day.
These figures are undeniable, they truly enlighten the power and potential of the digital world. And this is exactly why you should take them into account in your marketing strategies.
The use of Data in Influencer Marketing
“The global influencer market is expected to become a $22.3 billion industry by 2024, compared to being a $5.5 billion market in 2019.” Research and Markets
Omnipresent in today’s business strategies, Influencer marketing is a trend that won’t stop. Its language is global, and one of its universal words is data.
As a brand, knowing what data to use when analysing influencers is an efficient way to build and engage a key audience and make your way to success. Indeed, when associated with Big Data technology, it allows you to better understand customers and to do a campaign with the highest precision. In addition, it helps quantify the effectiveness of each technique used during the influencer campaign.
Today, if you are still hesitating to invest in this field, you should know that nearly 90% of marketers believe that the ROI of using influencers is comparable or superior to the traditional channels. Using influencers enables you to collect data such as engagement levels, conversions or total views in a much easier way. You can leverage big data analytics to have a clear idea of what’s working and what’s not, to better adjust your future influencer-created content and set up new opportunities.
Moreover, using data will help you find the right influencer for your brand, the best one to partner with in order to target the right people in the right place. It’ll also help you to quickly and efficiently identify relevant content and users, among the numerous data generated by the multiple platforms used by the content creator. All of this will boost your campaign ROI significantly.
Here at Territory Influence, we love data and being measured by our analytical partners. We also offer 1st party data through our SaaS solutions delivering 100% tailored brand communities. Are you interested?