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"A person's world does not revolve around a brand's product, service, or website… People are only 'users' and 'consumers' for small portions of the day." said Peter Hartzbech, CEO of iMotions....
The pandemic has certainly had its toll on the luxury sector, and this is especially true for the ‘experimental’ luxury services as global traveling statistics converged to zero in 2020. As always,...
Online reviews are a digital form of word-of-mouth and guide Internet users in their choices. How can brands stimulate the production of testimonials on their strategic platforms, while ensuring...
Influencer marketing has greatly evolved over the past years, and we have heard a lot of things about that trendy field. Dozen of articles are written every week. So, what are the 10 most frequent...
Brands all over the world are starting to include influencers in their marketing mix; however, many marketers do not know which type of influencers are best for their brands. For this reason, we...