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Content coming from influencers, no matter of the size (could be nano, micro, macro or star) is a valuable asset for brands. Many brands already showcasing these pieces of UGC on social media or...
Why and how did the #lovebrands of 2021 rose to the top? Consumer behavior psychologists have proven that emotions play a huge role in purchase decisions. This is especially true during a crisis,...
Whether you are looking for a recipe for cooking or a weekend activity, a beauty routine, or wedding tips, you can find inspiration on Pinterest and pin these ideas on Boards. The lockdown has...
Wait, what are esports exactly? Simply video games that are played in a highly organized competitive environment. Esport athletes can do multi- or single-player for various types of games: fighting,...
Dedication, creativity and inspiring colleagues always lead to great things. We are proud of our teams, who brought home 3 major awards this year. The European Publishing Awards honor the best...
TikTok, Clubhouse, Zoom... Virtual applications are more popular than ever before due to the corona pandemic and its lockdowns. No shopping, no concerts, or no parties - people seek human...
With budgets under constant threat, especially in times of crisis, marketers have to justify their spending. Are their communication investments profitable? IRI, one of the original innovators in...
We have two corporate news to share and none of them is a joke - it's April 1st but you can trust us! 🐟 Relocation of our headquarters to a Territory building. After Easter, all the Munich-based...
Snapchat is dead. Nope, it is 100% alive. Even though media discussions are all about Reels, TikTok, or Triller, Snapchat has reached its 265 million active users daily – and numbers of users are...
With all the hype about Clubhouse, we want to show how this new social audio platform can be used by marketers to work with influencers in a new way. It’ll be a new era of influencer marketing in...
Since 2005, our agency has helped all sizes of advertisers meet their goals, starting out in Munich, Germany and expanding to other European markets. Our services have been available in 14 European...
46,000 nano, micro and macro influencers told their stories After a 6-month research across Europe and the USA, together with our partner Macromedia University, we have identified 5 types of social...