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With budgets under constant threat, especially in times of crisis, marketers have to justify their spending. Are their communication investments profitable? IRI, one of the original innovators in...
We have two corporate news to share and none of them is a joke - it's April 1st but you can trust us! 🐟 Relocation of our headquarters to a Territory building. After Easter, all the Munich-based...
Snapchat is dead. Nope, it is 100% alive. Even though media discussions are all about Reels, TikTok, or Triller, Snapchat has reached its 265 million active users daily – and numbers of users are...
With all the hype about Clubhouse, we want to show how this new social audio platform can be used by marketers to work with influencers in a new way. It’ll be a new era of influencer marketing in...
Since 2005, our agency has helped all sizes of advertisers meet their goals, starting out in Munich, Germany and expanding to other European markets. Our services have been available in 14 European...
46,000 nano, micro and macro influencers told their stories After a 6-month research across Europe and the USA, together with our partner Macromedia University, we have identified 5 types of social...
At Territory Influence, we believe that the power of recommendation does not have limitations and is necessary for brands to stand out. What can be a better touchpoint for conveying messages than...
With the roll-out of Reels in August, the question whether it could replace TikTok pops up more and more as many users argue for the similarities. While these similarities are relevant, the success...
"A person's world does not revolve around a brand's product, service, or website… People are only 'users' and 'consumers' for small portions of the day." said Peter Hartzbech, CEO of iMotions....
The pandemic has certainly had its toll on the luxury sector, and this is especially true for the ‘experimental’ luxury services as global traveling statistics converged to zero in 2020. As always,...
Online reviews are a digital form of word-of-mouth and guide Internet users in their choices. How can brands stimulate the production of testimonials on their strategic platforms, while ensuring...
Influencer marketing has greatly evolved over the past years, and we have heard a lot of things about that trendy field. Dozen of articles are written every week. So, what are the 10 most frequent...