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With their powerful community and their overflowing creativity, influencers have become an essential communication and marketing tool for companies. As we already know, influencer marketing covers...
As we are moving into the second half of 2021, let’s have an insight of the latest key figures about social media. How is the use of social networks evolving these days? The Digital 2021 July...
So many units at TERRITORY have worked tirelessly or are contributing right now for the success of this project. Webguerillas, Core, PR, Influence, Media... But, what are the Stones of Beirut? Let's...
Traditionally, the marketing of CPG (consumer-packaged goods) included huge media buy-ins for TV spots, in-store displays and special sales offer. However, the transformation brought to us by...
How does the Instagram algorithm work? Lots of marketers have asked and challenged us, as it became one of the most popular platforms for advertising. Its former operation was simpler due to the...
Press Release from Hamburg, 25. June 2021 – In Germany, TERRITORY repositions itself by strengthening the umbrella brand and rebuilding the internal structure. Under the motto "One Territory", the...
In our last blogpost about e-commerce behaviour referring to our own research with 28.000 respondents across Europe, we have shown that 66% of the consumers shop more online since the pandemic has...
We all know that the corona crisis has caused an all-time boom in the online trade world. For most of us, buying on the internet has become part of our everyday's life and now shopping...
Mark Zuckerberg follows the social commerce-first trend! With the new shopping features for Facebook, WhatsApp and Instagram, the CEO wants to take the next big step towards an e-commerce platform....
In June the TERRITORY's and Bertelsmann’s 2021 “be green Day” campaign has started again. This year’s motto is “Act green, live healthy. Climate Neutrality 2030 – only with you!” The aim is to...
Content coming from influencers, no matter of the size (could be nano, micro, macro or star) is a valuable asset for brands. Many brands already showcasing these pieces of UGC on social media or...
Why and how did the #lovebrands of 2021 rose to the top? Consumer behavior psychologists have proven that emotions play a huge role in purchase decisions. This is especially true during a crisis,...