EBOOKS & WHITEPAPERS
Understand your consumers, the latest communication trends or the impact of influencers activation with our latest whitepapers, e-books and guides.
The Brand Communities: How To Build Advocacy
Find out in our latest eBook how to create a brand community that delivers value to both consumers and marketers. Case studies from Nestlé, Delhaize, Aboca, and MarkenJury are available inside.
The Content Inflation: 7 Tips To Stop Worrying
…and start loving it! Discover how to meet the exponential need for brand content without doubling your marketing budget every year. In collaboration with content experts from TERRITORY Group.
The Social Media Influencer Personas
How to survive in the digital jungle and maximize your influencer campaigns thanks to a new value-based typology. In collaboration with Macromedia University and its research team.
The Power of Ratings & Reviews
How to generate and manage online Ratings & Reviews for your brand? In collaboration with gominga, the e-commerce expert.
The ROI of Nano Influencers
How to effectively boost sales and measure the impact of offline peer-to-peer recommendations. In collaboration with our IRI partner, one of the original innovators in big data.
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