EBOOKS & WHITEPAPERS
Understand your consumers, the latest communication trends or the impact of influencers activation with our latest whitepapers, e-books and guides.
Trends Alert! What To Watch Out For In 2024
That time of the year has arrived when we, as marketers, reflect on the past months and approach the upcoming ones with heightened awareness. From immersive technologies to community-driven movements, discover in this eBook what’s going to shape the industry in 2024. Get insights, case studies, and best practices to keep you ahead of the curve.
Measuring Success In Influencer Marketing
Numerous mistakes arise for marketers during influencer campaigns, and we come across them every day. The most frequent ones are related to measuring campaign performance: If you don’t know how to measure, you can’t know if your goals have been achieved. Discover some of the secrets to keeping track of KPIs and campaign goals.
The Influencer Spectrum: Benefits Of Working With All The Influencer Categories
Are you still struggling to decide which influencer category to work with? You can find out in our new Cheat Sheet: best practices, case studies and useful tips to maximize your marketing strategy with influencers that fit best to your brand’s objectives.
Loyal For Life: Strategies For Creating Lifelong Brand Advocates
Find out in our latest eBook how to create lifelong brand ambassadors. Benefit from insights from various brand managers in different industries throughout Europe and tips to increase brand loyalty with influencer marketing.
A Marketer's Guide For Times Of Crisis
Find out in our latest eBook how to adjust your marketing strategies in challenging times across all 5 marketing Ps. All based on extensive research and accompanied by case studies from the field.
The Brand Communities: How To Build Advocacy
Find out in our latest eBook how to create a brand community that delivers value to both consumers and marketers. Case studies from Nestlé, Delhaize, Aboca, and MarkenJury are available inside.
The Content Inflation: 7 Tips To Stop Worrying
…and start loving it! Discover how to meet the exponential need for brand content without doubling your marketing budget every year. In collaboration with content experts from TERRITORY Group.
The Social Media Influencer Personas
How to survive in the digital jungle and maximize your influencer campaigns thanks to a new value-based typology. In collaboration with Macromedia University and its research team.
The Power of Ratings & Reviews
How to generate and manage online Ratings & Reviews for your brand? In collaboration with gominga, the e-commerce expert.
The ROI of Nano Influencers
How to effectively boost sales and measure the impact of offline peer-to-peer recommendations. In collaboration with our IRI partner, one of the original innovators in big data.