A dual-channel strategy for strengthening awareness and brand perception

To build product awareness and trust around REVOX in Hungary, we designed a campaign that combined peer-to-peer recommendations with real product trial – both offline, through everyday interactions, and online, through user-generated content and ratings & reviews in e commerce. The goal was not only to reach skincare consumers – but to anchor the brand in personal routines, meaningful exchanges, and credible voices.

For REVOX – a dermo-cosmetic brand offering ingredient-focused, accessible skincare – this campaign became a platform to engage real users, collect genuine feedback, and expand the brand’s footprint in a competitive skincare landscape.

Participants & Approach

We activated 300 nano and micro influencers – women aged 20–55, selected based on skincare usage, product affinity, and their potential to drive peer-to-peer dialogue.

Each participant received a skincare kit tailored to their skin type (dry, oily, or aging), along with additional samples thoughtfully matched to peers’ needs. This enabled natural trial within close networks – friends, family, coworkers – and sparked layered word-of-mouth interactions.

Beyond in-person sharing, influencers also documented their routines and impressions on social media, contributing to a strong online presence. This twofold strategy ensured both measurable offline reach and high-volume user content with visible engagement.

Key Outcomes

🗣 Peer Recommendations & Product Testing
• 30,666 people reached through face-to-face conversations – tracked using the G0 → G1 → G2 relay score model
• 2,121 people tested the products firsthand (average of 8 trials per influencer)
• 95% of participants expressed intent to purchase REVOX products in the future
• 97% would recommend the brand to others

📲 Online Visibility & Content Creation
• 781 social media publications across Instagram, TikTok and Facebook
• 581,920 online reach
• Content included personal routines, textures, first impressions and effects

🧠 Brand Learnings & Product Insights
• 57% of participants stated that the campaign changed how they perceive REVOX – with a shift toward greater trust, quality perception and relevance
• Collagen & Hyaluronic Cream emerged as a clear hero SKU (average rating: 6.8 / 7)
• Participants validated key product benefits such as hydration, quick absorption, and smoother skin texture – with 98–100% agreeing with tested claims
• 92% said they would try other REVOX products – opening cross-sell opportunities within the brand’s portfolio

Summary

This campaign showed how peer-driven sampling and content creation can support brand-building across multiple channels. By enabling relevant product experiences both offline and online, REVOX gained valuable reach, real feedback, and actionable insights for future communication and product strategy.