Last amended: December 2020

This privacy policy applies to the website of TERRITORY INFLUENCE GmbH, Winzererstraße 47d-e, 80797 Munich, Germany (“TERRITORY INFLUENCE”, “we”, “us”, “our”) at, including any sub-pages (“Website”). The privacy policy informs you which personal data we collect about you as the person concerned (“you”) as part of your use of the Website and how this data is processed and used.

We are aware of the sensitivity of your personal data and take care to protect your privacy when collecting, processing and using personal data. Personal data is collected, processed and used in accordance with the General Data Protection Regulation (“GDPR”) and other applicable data protection laws.

1. Important information

You will find important information on the responsible authority for processing your data, on our data protection officer and on contact details in our imprint.

You can contact our data protection officer directly at any time with any questions or suggestions on the subject of data protection.

Summary of your rights:

You have the right to information about your personal data stored by us at any time. You also have the right to correct, block or delete your personal data, apart from the prescribed data storage for business transactions. To do so, please contact our data protection officer. A detailed explanation of your rights can be found under point 15 of this privacy policy.

Applicable legal bases

In accordance with Art. 13 GDPR we inform you about the legal basis of our data processing. If the legal basis is not mentioned in the Privacy Policy, the following applies: The legal basis for obtaining permits is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the provision of our services and for the implementation of contractual measures as well as for answering enquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

Information on other data processing

As a company, we process personal data in various processes. In order to be able to provide you, as the person concerned, with as much information as possible for these processing purposes, we have compiled this information for the following processing activities and thus fulfil the statutory information obligations pursuant to Art. 12-14 GDPR:

Should you require further information which you cannot find here or in the following detailed Privacy Policy, please contact our data protection officer in confidence.


2. General information about this Website

In order to be able to offer this Website and its services and for security reasons, we collect some general data and information each time you visit the Website. These general data such as the browser types and versions used, the operating system used by the accessing system, the Website from which an accessing system accesses our Website (“referrer”), the date and time of a visit or an IP address are stored in our server log files. Error log files may contain complete IP addresses. Normal access logs are immediately anonymized. All log files are stored for a maximum of 7 days.

When using this general data, we do not draw any conclusions about you. Rather, this information is needed to correctly provide you with the content and to ensure the functionality and security of this Website.

The legal basis for this data processing is therefore Art. 6 para. 1 lit. f GDPR.

In addition to your IP address, which is required for the provision of this Website as described above, you can visit our Website without revealing any information about yourself. In this case, we only store access data that does not allow any conclusions to be drawn about your person (for the use of cookies for web analysis purposes, see section 7 of this Privacy Policy below). We evaluate this data without personal reference in order to improve our offer and our services. We collect your personal data only if you voluntarily provide it to us when using the Website. For example, it is necessary for certain functions and services (contact form, subscription to our newsletter, blog commentary, etc.) that you transmit personal data to us (e.g. name and email address). You can find more information about these processing activities in the following sections of this Privacy Policy.

Personal data that we receive from you will only be used by us to provide you with the desired functions or services, such as to send you the information you have ordered or the newsletter, or to contact you to respond to your inquiry. Except as otherwise stated in this Privacy Policy, we will not disclose your personal information to third parties or process it outside the scope of this Privacy Policy without your consent, unless expressly permitted or required by law.

3. News / comment function

A comment function may be available for some page elements. If you leave a comment, the text of your comment, your name or the pseudonym you have chosen and the time at which you made the comment will be publicly visible to all users of the Site. Other data will not be displayed publicly and cannot be viewed by third parties unless you provide such information yourself, for example in the text of your comment.

The legal basis for this data processing is therefore Art. 6 para. 1 lit. b GDPR.

In addition to the information you provide yourself (such as name/pseudonym or the text of your comment), we also store your e-mail address, IP address and the time at which you sent the comment.

Your email address and your IP address will not be published. The collection of your email address and IP address serves to protect you from misuse of the comment function of the news blog, which also describes our legitimate interest.

The legal basis for this data processing is therefore Art. 6 para. 1 lit. f GDPR.

The use of pseudonyms is possible. The submission of comments is voluntary and subject to our Terms of Use.

The comments published by you are not checked by us in advance and can be read by other users without your knowledge. Other users may also comment on all comments you have published and also publish these comments.

We will make every effort to ensure that the rules on commenting on contributions, as laid down in the Terms of Use, are complied with and that any comments that violate these provisions are deleted once the violation becomes known.

Your comments will be retained by us for as long as the content you comment on is available on the Website. For this period, your comments may be publicly viewed. All comments and related information (such as IP addresses, or email addresses) will be deleted after this period, unless relevant applicable limitation periods for the content of the comments require longer retention.

4. Contact form

You can use our contact form to request further information from TERRITORY INFLUENCE. In order to use these services, the following information may be required, depending on the type of contact you wish to make:

  • Your email address
  • Your first and last name
  • Your gender (or salutation)
  • The name of your company or employer
  • Your phone number
  • Your question or the reason for your inquiry

It is not necessary to provide any other personal data. We need the information you provide in order to provide you with the requested services, in particular to send you the requested information or to be able to contact you for the purposes you have requested. The information may be stored in our Customer Relationship Management System (“CRM System”) or similar systems. Your data will not be used for any other purpose and, unless otherwise stated in this Privacy Policy, will not be passed on to third parties without your consent, unless there is express legal permission or obligation.

The data you enter in the contact form will remain stored by us until you request deletion or until the purpose of the data storage has ceased to apply. Mandatory legal provisions – in particular retention periods – remain unaffected. The legal basis for this data processing is Art. 6 para. 1 lit. b GDPR.

5. Newsletter

You will only receive our newsletter if you have either given us your express consent to do so or have registered to receive our webinars and whitepapers. Our newsletter informs you regularly by email about current developments in influencer marketing.

The legal basis in case of your registration for the newsletter is Art. 6 para. 1 lit. a GDPR.

In case of the subscription of the webinar and/or whitepaper the creation and free provision of the webinar and whitepaper for free download will be financed by the possibility of information about the products of our company. The possibility of processing your personal data for the purpose of sending you our newsletter is thus the return service stipulated by us in order to continue to be able to provide you with high-quality information free of charge.

Your personal data are in the case of the call of the Webinar and the Whitepaper thus the contractually necessary return service. The processing of your personal data in this case is therefore based on Art. 6 Para. 1 S. 1 lit. b) GDPR.

In the case of your registration for the newsletter, we can also store the IP address of the IT system you use assigned by your Internet Service Provider (ISP) as well as the date and time of registration. The collection of this data is necessary in order to be able to track the (possible) misuse of your e-mail address at a later date and thus serves our legal protection and describes our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

The newsletter can in any case be cancelled at any time – e.g. by clicking on the unsubscribe link in the received e-mail, or by writing us an e-mail or a letter to the contact information given under point 1 of this data protection declaration.

6. Direct contact (e.g. by e-mail or telephone)

You may contact us at any time with questions or concerns using the contact information provided on the Website. If you contact us directly (e.g. by email or telephone), the information you provide, including your email address, will be collected and stored by us. We use your data in personal form exclusively to process your enquiry and can therefore also store it in a CRM system. In addition, we may use your data in anonymous form (i.e. without it being possible to deduce who you are) for statistical purposes.

The data provided by you will remain stored by us until you request deletion or until the purpose of the data storage no longer applies. Mandatory legal provisions – in particular retention periods – remain unaffected.

The legal basis for this data processing is Art. 6 para. 1 lit. b GDPR.

7. Cookies

Like most companies, we use cookies on our Website. Cookies are small text files which the web server sends to your browser and which are stored on your terminal device.

Most browsers are set to automatically accept cookies. However, you can set your browser to notify you when cookies are being sent and to decide on a case-by-case basis whether to accept, decline or refuse cookies altogether. In this case, however, it is possible that you may not be able to fully use some areas or functions of this Website.

Required cookies

These are cookies that should always be activated so that all the basic functions of the Website function as intended. All information that we receive from these cookies is collected solely for the purpose of improving our services and tailoring our services to your needs.

Tracking Cookies

This Website uses Matomo (formerly known as Piwik) on its own servers in Germany and Google Analytics to collect and analyze anonymous information about page views, the number of visits and other data about your browser and page views. For this purpose, data is exchanged between your browser and – in the case of Matomo – our server in Germany and – in the case of Google Analytics – Google in the USA. Further information on these web analysis tools can be found in sections 8 and 9.

The legal basis for the use of cookies is Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in providing, improving and optimising our products and services.

8. Use of the web analysis tool Matomo (formerly known as Piwik)

This Website uses the open source software “Matomo” (formerly known as “Piwik”) (, a web analysis tool for statistical evaluation of visitor traffic to our Website. Matomo (formerly known as Piwik) uses so-called tracking cookies, which are stored on your computer, to enable an analysis of your use of the Website.

When you visit our Website, your browser may transmit the following information to us:

  • Browser type/version
  • Browser language
  • Plug-ins used/ Operating system used
  • Referrer URL (the previously visited page)
  • IP address (anonymized)
  • Screen resolution
  • Time of the server request.

The statistical information collected through the use of tracking cookies about your use of this Website is stored by us on a server in Germany in order to evaluate the use of our Website and to improve the offer and our services. For this purpose, however, we store statistical information in anonymous or pseudonymized user profiles. For this purpose, your IP address will be shortened immediately after processing and before it is stored. A combination with your personal data or other data sources does not take place. The information will also be deleted after a statistical evaluation.

You can prevent the installation of tracking cookies at any time by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this Website to their full extent.


Please note that the Matomo (formerly known as Piwik) deactivation cookie will be removed if you delete all cookies stored in your browser. In addition, if you use a different computer or web browser, you must deactivate web analysis by Matomo (formerly known as Piwik) again. If you do not wish to store cookies in general, you should make the appropriate setting in your browser.

9. Use of the web analytics tool Google Analytics

We use Google Analytics, a web analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). Google Analytics is used in the interest of optimizing our Website and tailoring it to meet specific needs. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Google Analytics uses “cookies”, which are text files placed on your computer, to help the Website analyze how users use the site. The information generated by the cookies about your use of this Website (including your anonymous IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information on our behalf to evaluate the use of our online services by users, to compile reports on the activities of this online service and to provide other services relating to the use of this online service and the internet. Pseudonymized user profiles can be created from the processed data.

We use Google Analytics only with activated IP anonymization. This means that Google shortens the IP address of the users in the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the complete IP address transmitted to a Google server in the USA and shortened there. When you visit our Website, your browser may automatically transmit the following information:

  • Browser type/version
  • browser language
  • Plug-ins used/ operating system used
  • Referrer URL (the previously visited page)
  • IP address (anonymized)
  • screen resolution
  • Time of the server request.

You can prevent the installation of cookies by setting your browser software accordingly. Please note, however, that in this case you may not be able to use all the functions of this Website.

In addition, you can prevent Google from collecting and using data (cookies and anonymous IP addresses) by downloading and installing the browser plug-in available at

Further information on Google’s use of data, possible settings and objections can be found on the Google Website:

10. Online appearances in social media

We operate online presences in social networks and platforms in order to communicate with active customers, interested parties and users and to inform them about our services. Access to the respective networks and platforms is subject to the general terms and conditions and data processing guidelines of the respective operators.

Unless otherwise stated in our Privacy Policy, we process the data of users who communicate with us in social networks and platforms, e.g. write contributions in our profiles or send us messages.

11. Integration of third-party services and content

On the basis of our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR (e.g. economic operation of our Website, provision of interesting content or a professional and aesthetically pleasing appearance that facilitates the transfer of our content), we integrate services from third parties such as the integration of fonts or videos or social media plug-ins (hereinafter “content”).

This means that these services use your IP address to send the relevant content to your browser. We take great care to integrate only content from providers who use your IP address only to deliver content, but are unable to control all processing activities within the technical systems and processes of those providers.

It cannot be excluded that these providers use so-called pixel tags (invisible graphics, also called “web beacons”) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this Website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information about the browser and operating system, referring Websites, visiting times and other information about the use of our online services and may be linked to such information from other sources.

11.1 Vimeo

This Website includes videos about, a service of Vimeo, LLC (“Vimeo”). When you view videos through Vimeo, a connection is established to Vimeo’s servers in the United States. This transmits certain information to Vimeo. Vimeo may also place cookies on your terminal device. In addition, Vimeo may allow you to use certain other features, such as rating or sharing videos. This may require you to log in to your Vimeo account or to certain third parties (such as Facebook or Twitter) so that they can match the information you provide to your account. These features are provided solely by Vimeo and its third-party vendors, and you should carefully review their privacy policies before using these features. We do not have any knowledge of the content of data collected by Vimeo or any third party and have no control over its use.

For more information about Vimeo’s collection and use of your information and your rights with respect to it, please see Vimeo’s Privacy Policy at

11.2. YouTube, Google Maps and Google Fonts

To enhance your browsing experience, this site also embeds videos from YouTube LLC (“YouTube”), as well as other Google products such as Google Maps, to show our office locations on the map and Google Fonts for professional, aesthetic design (hereinafter “Google Content”). The use of Google’s services to integrate this Google content requires a connection to Google’s servers in the USA. Certain information is transmitted to Google in this connection. For all YouTube videos embedded in our Website, we have activated the Privacy-enhanced mode offered by YouTube. This means that YouTube only stores information about a visitor to our Website if that visitor is playing an embedded video. In this case, YouTube may also store cookies on the visitor’s device. The same applies to Google Maps and Google Fonts, where such mode is not available. We have no control over the collection and storage of information by Google and are not informed of the information collected.

For more information about how your information is collected and used by Google and what rights you have to do so, please see Google’s privacy policy at Unsubscribe:

11.3 LinkedIn

Within our Website, functions and contents of the LinkedIn service can be integrated. LinkedIn is a social network of the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter “LinkedIn”). You can recognize the LinkedIn plugins by the LinkedIn logo or the blue “Share” or “Follow” button (hereinafter “LinkedIn Button”) on this Website. When you visit this Website, these plugins are used to establish a direct connection between your browser and the LinkedIn server. The information (which online service was visited) is sent to Linkedin even if you are not logged into your Linkedin account.

If you click on a LinkedIn button while logged into your LinkedIn account, you can link the content of this Website to your LinkedIn profile. This allows LinkedIn to associate your visit to this Website with your user account. Details on data collection (purpose, scope, further processing, use) as well as your rights and settings can be found in the LinkedIn privacy policy and the opt-out (

11.4 Hubspot

On this website we use HubSpot for our online marketing activities. HubSpot is a US-based software company with a presence in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500.

This is an integrated software solution that covers various aspects of our online marketing.

These include: E-mail marketing (newsletters and automated mailings, eg for the provision of event details), social media publishing & reporting, reporting (e.g. traffic sources, access), contact management (e.g. user segmentation & CRM), landing pages and contact forms.

Our website enables visitors to learn more about our business, download content, and provide us with their contact information and other demographic information. This information and contents of our website are stored on servers of our software partner HubSpot. They can be used by us to connect with visitors of website and to determine what services of our company they are interested in. All information we collect is subject to this Privacy Policy. We use all information collected solely to optimize our marketing activities.

The legal basis for the use of the services of Hubspot is Art. 6 par. 1 (f) GDPR – legitimate interest. Our legitimate interest in using this service is the optimization of our marketing efforts and the improvement of our service quality on the website.

HubSpot is governed by the TRUSTe’s Privacy Seal as well as the “U.S. – Swiss Safe Harbor“ Framework.

More about the HubSpot Privacy Policy.

More information from HubSpot regarding the EU Privacy Policy.

More information about the cookies used by HubSpot can be found here & here.

To remove the cookie and stop tracking, please contact us directly.

12. Transfer of your data/use within the TERRITORY INFLUENCE group of companies

Since many inquiries can only be processed within the international TERRITORY INFLUENCE group of companies, it is in our legitimate interest that your inquiry and your data be transferred by us to other TERRITORY INFLUENCE group companies (i.e. those companies which at the time of transfer are to be regarded as affiliated companies of TERRITORY INFLUENCE; you can view an up-to-date list of TERRITORY INFLUENCE group companies here. The transmission takes place online via data transmission or offline on data carriers. All these TERRITORY INFLUENCE Group companies are subject to the same strict Privacy Policies as TERRITORY INFLUENCE.

In addition, we may engage external service providers to store, host and process your data on our behalf. We ensure through contractual agreements that your data is stored and processed by the service provider exclusively in accordance with our instructions and only for the purpose of providing the Website and the related services and functionalities.

If the service providers process your data outside the European Union (including only access possibilities), this may result in your data being transferred to a country that does not guarantee the same data protection standards as the European Union (“transfer to third countries”). In this case, in accordance with the requirements of the GDPR, we will ensure by contract or otherwise that the service provider guarantees an equivalent standard of data protection law (e.g. through the conclusion of EU standard contractual clauses, EU Commission decision for safe third countries). The current EU standard contractual clauses can be viewed here A current overview of safe third countries can be found here

Otherwise, we will not pass on your personal data to third parties or otherwise disclose it to third parties without your consent, unless there is an express legal permission or obligation.

The legal basis for the transfer of your personal data to TERRITORY INFLUENCE group companies and, if applicable, to third parties is Art. 6 Para. 1 lit. f GDPR.

13. Security of your data

We maintain appropriate technical and organizational security measures to prevent the unauthorized disclosure, use, destruction, alteration or deletion of your personal data.

Personal data will only be made accessible by us to those employees and only to those TERRITORY INFLUENCE Group companies who need to know them in order to provide the Website and the related services and functionalities, in particular to respond to your enquiries.

14. Retention Periods

We only store your data for as long as is necessary to fulfil the purposes for which the data was collected and processed or – insofar as statutory provisions provide for longer storage and retention periods – for as long as is required by law. Your personal data will then be deleted.

In particular, your personal data will be deleted if you contact us in accordance with section 1 of this Privacy Policy.

15. your rights/contact

In particular, you have, without being limited to, the following rights under applicable European data protection law:

  • You have the right to obtain confirmation from us as to whether or not we process your personal data and you have the right at any time to obtain information or a copy of your personal data stored by us. According to art. 15 GDPR.
  • If your personal data is inaccurate or incomplete, you have the right to have it corrected. According to Art. 16 GDPR
  • In accordance with Art. 17 GDPR you have the right to demand the immediate deletion of relevant data or alternatively to demand a restriction of data processing in accordance with Art. 18 GDPR.
  • You have the right to receive the personal data relating to you and provided by you or to transfer this data to another responsible body. According to Art. 20 GDPR.
  • In accordance with Art. 77 GDPR, you also have the right to file a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to revoke the consent granted in accordance with Art. 7 para. 3 GDPR with future effect.

Right of objection

You may at any time object to the future processing of the data concerning you pursuant to Art. 21 GDPR. In particular, the objection may be raised against the processing for direct marketing purposes.

If you have any questions or concerns regarding the collection, processing and use of your personal data or wish to exercise your aforementioned rights, please contact us or our data protection officer (see contact details in our imprint).

16. Amendments to this Privacy Policy

We reserve the right to change this Privacy Policy at any time with effect for the future. The current version of this Privacy Policy will be published on the Website.

You should check at regular intervals whether we have made any changes to this Privacy Policy in order to obtain comprehensive information about the collection, processing and use of your personal data during your visits to the Website.