Word of Mouth Marketing

WORD-OF-MOUTH
MARKETING

Insert your brand into peer-to-peer conversations and ensure your adhesion thanks to real-life experiences and product education. Address your target group efficiently with a fine selection of hundreds or thousands of engaged (potential) consumers. Leverage the power of offline recommendation!

 Recommendations from friends and family are the n°2 worldwide touchpoint after TV (Kantar).

 

Perceived as highly trustworthy, recommendations can drive remarkable impact when they are experienced. Our nano influencer category allows you to organize targeted product trials and to spread the word about your brand in the offline world. These conversations are known to be influential across the entire journey: from defining the consideration set to decision-making and purchase. Beyond awareness & recruitment, this type of activation can improve your long-term brand equity and, therefore, consumer loyalty.

Word of Mouth Influencers

PRODUCTEDUCATION

DIRECTDIALOGUE

DRIVE TO
STORE

BRAND EXPERIENCE

SALES
UPLIFT

OFFLINE CHALLENGES

LONG-TERM
TRIAL

CONSUMER
EVENTS

GET YOUR BRAND TALKED ABOUT OFFLINE!

The activation of our target group via nano influencers and their conversations as part of the word-of-mouth activity significantly increased the awareness of our new game “Wettlauf nach El Dorado” and thus completely fulfilled our marketing expectations.

Neele Pfeiffer

International Communications Manager, Ravensburger AG