Micro Influencer

MICRO
INFLUENCERS

Micro influencers, are regular users of social media platforms, with follower counts ranging from around 1,000 to 100KThey possess a dedicated and engaged audience that values their authentic and relatable content. They often maintain a genuine and approachable online persona, sharing everyday moments, product reviews, and personal experiences that resonate deeply with their community. 

Why Micro Influencers?

Micro influencers nurture a close-knit relationship with their followers, both online and offline. This intimate connection allows brands to tap into their authenticity and credibility, creating organic and impactful partnerships. Leveraging the power of micro influencers enables brands to reach niche audiences, strengthen brand loyalty, and foster genuine connections, laying the foundation for successful and lasting marketing campaigns. We recognize their significant potential and select the best ones to help brands maximize their impact. 

Credibility

Credibility

Similar to nano, micro influencers have a more engaged and loyal following than larger influencers or celebrities. Their recommendations are seen as more authentic and trustworthy.

Cost-Effective

Cost-effective

While micro influencers charge more compared to nano influencers, they are still cost-effective if it comes to value for money. 

Niche targeted

Niche targeted

Micro influencers often work in a specific area of expertise (cooking, travel, pets, DYI…), meaning that brands can more easily target their ideal audience and generate relevant engagement.

content

Engaging Content

They have higher engagement rates than larger influencers as their relationship with their followers is closer which triggers engagement.

Example of collaborations
with Micro Influencers

Inspiring content creation to boost the online visibility of Perlino

Our team chose 5 micro paid influencers to create inspiring content, published through Instagram post and story. Increasing the brand’s online awareness, the campaign generated over 2 million impressions. 

Raising awareness for the CSD themed Garnier Micellar Cleasing Water

We helped Garnier to find the perfect micro influencers match to promote their Micellar Cleansing Water newly designed for pride month.

Driving traffic to online shop for Olly Lingerie

We activated 16 micro unpaid influencers with 1000 to 10K followers on Instagram to develop brand visibility and online conversion. They produced and shared over 100 pieces of content, achieving 49.9K online reach! 

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