Full-Service Influencer Marketing

We develop suitable and effective influencer strategies for you. Tailored to your marketing goals as well as your brand and your product, we put together the perfect mix of Nano, Micro, Macro and Star Influencers.*

Nano Influencer

Multipliers who make credible recommendations in their environment through personal conversations and posts in social networks.

Micro Influencer

Brand ambassadors who generate organic online reach through authentic social content and high commitment.

Macro Influencer*

Topic experts who skillfully present your product to the right target group with high-quality content.

Star Influencer*

Testimonials that appeal to a broad audience and create image effects for brands and products.

Influencer Campaigns

With Influencer Marketing Campaigns we help you with our Influencers to reach your marketing goals:

  • Branding
  • Addressing top target groups to the general public
  • Authentic User-Generated Content
  • High-quality social content
  • Increase in sales in stationary retail & e-commerce
  • Credible Word-of-Mouth (WOM) in your personal environment
  • Organic reach and involvement in social networks
  • Ratings & Reviews
  • Trial without wastage
  • Consumer insights

Cross-media campaigns linked to Gruner+Jahr, IP and Territory as part of Bertelsmann, one of the world’s largest media companies.

Individual Influencer Programs

With Managed Influencer Solutions we help you to build your brand’s own influencer programs and exclusive relationships with your influencers:

NIVEA Botschafter

Client: Beiersdorf

Club Ambassadeurs

Client: Nestlé

Ambassadeurs Delhaize

Client: Delhaize

*Macro and Star Influencers are currently available in the following markets: Germany, France, Spain, Hungary, Poland, Czech Republic.