Case Study
CIF Infinite+ CLEAN 

A 360° Launch That Made CIF Infinite+Clean Shine!

At Territory Influence, we supported CIF in launching its new product Infinite+Clean by harnessing the power of nano-influence. Objective: Spotlight this eco-efficient innovation with a full 360° campaign, both digital and on-the-ground.

A Revolution in the World of Cleaning

With Infinite+Clean, CIF ushers in a new era: an innovative product that combines efficiency, sustainability, practicality… and even joy. To bring this promise to life for the general public, we relied on the authenticity of nano-influencers — trusted voices who spark desire, inspire confidence, and generate genuine word of mouth, both at home and on social media.

Our approach: Activate thousands of authentic voices to test the product, share honest reviews, generate viral content… and turn cleaning into a joyful, useful, and contagious experience.

A 4-Step Strategy

1. Selection
We identified 10,360 nano-influencers through our platform, using a rigorous preselection process, individual applications, and personalized screening. 👉 The goal: recruit profiles who could become true recommendation drivers within their circles.

2. Activation
Once introduced to the product universe, influencers were guided to:

• Test CIF Infinite+Clean at home

• Share authentic feedback on social media

• Write reviews on Amazon

• Spread the word among their close circles (offline reach)

3. Engagement
With a dynamic, TikTok-inspired storytelling approach, ambassadors gave it their all. The result? Dancing videos, refreshed cleaning routines, and a catchy slogan that stuck: “U Can Clean This”.  A fun, trendy, and accessible way to embody cleanliness in 2025.

4. Event Participation
In addition, CIF engaged 10–20 brand-affiliated influencers to take part in key events, boosting both visibility and credibility.

Brilliant Results

• 17,464,068 impressions

• 1,092,000 offline reach

• 98% recommendation rate

• 87% purchase intent

• 4.6/5 product rating

• 18,214 social contents created

What Participants Said

“A true cleaning revolution with good vibes and sparkle. Faster, cleaner, more fun routines. The joy of seeing family and friends join in… And above all, an iconic cleaning anthem: U Can Clean This! Thanks for this brilliant experience.” — Chris3134, Ambassador