Mitosyl: Strengthening Its Bond with Spanish Families

Mitosyl, the number one bestselling brand for baby skincare and manufactured by pharmaceutical company STADA, was already a staple in thousands of Spanish households. However, the brand had a new objective: to boost its visibility, connect with new families, and generate authentic, verified reviews on Amazon for its dermoprotective product line.

The key? Let parents speak to parents. When it comes to our children’s care, nothing matters more than the trusted advice of another parent. Mitosyl’s strategy was simple yet powerful: reach parents through the voices and real-life experiences of other parents.

A Campaign Rooted in Real-Life Experience

Through our community trnd, we selected 100 nano influencers—mothers and fathers of children aged 0 to 8 with dry, sensitive, or atopic skin. While many of them typically used other brands, they were open to discovering new products.

Each participant purchased three Mitosyl products on Amazon (receiving a 100% refund afterward):

• • Protective Ointment – Prevents and soothes skin irritation.
  • Dermoprotective Body Lotion – Vegan, soothing, and deeply moisturizing for up to 48 hours.
  • Dermoprotective Shampoo-Gel – Made with 99% natural-origin ingredients and gentle on the eyes.

Over several weeks, families integrated these products into their daily routines and began sharing their feedback.

Authentic Engagement On and Offline

But the experience didn’t end at home. Participants were also encouraged to share their feedback honestly and authentically, both online and in person.

They posted detailed, verified reviews on Amazon, explaining how the products performed on their children’s skin—providing valuable insights for future buyers. On social media, they shared content showing how Mitosyl naturally fit into their family lives.

Additionally, they distributed physical samples to their close circles—10 samples of the shampoo-gel and 10 of the body lotion—and engaged in personal conversations, recommending the products based on their real experience.

A Campaign That Delivered Results

The response was overwhelmingly positive:

• • 229 reviews were published on Amazon, with an average rating of 4.8/5.
  • Participants generated 170 organic social media posts, reaching over 344K impressions.
  • A total of 945 physical samples were distributed to families with children who have sensitive or atopic skin. Notably, 83% of people who received a sample said they intended to purchase the product after trying it.
  • Participants generated 15.9K personal product recommendations face-to-face conversations.

Beyond these tangible numbers, the campaign had a meaningful impact on brand perception. Participants rated their experience with Mitosyl 9.2 out of 10, with:

• • 98.5% saying they would recommend the dermoprotective range to other families.
  • 90% expressing the intention to repurchase after the campaign.

The most appreciated qualities? High product quality and visible effectiveness.

Conclusion: The Power of Real Recommendations

Mitosyl placed its trust in the power of authentic voices, real-life experiences, and honest recommendations. The result? A brand that became even more visible, more relatable, and more loved by a new generation of parents.