by Barbara MUTANI | Sep 19, 2022 | #Trends
While new social media continue to appear on the market, YouTube is the giant par excellence of the video format. In recent years, TikTok has become its fiercest competition. That is why a year and a half ago the platform introduced YouTube Shorts, a format very...
by Pamela KESNER | Sep 1, 2022 | #Influencers, #Insights
Collaboration with nano influencers Influencer marketing is not just the domain of big brands. More and more companies are choosing to collaborate with influencers on social media. One of the most common collaborations is with recognisable individuals, star...
by Ioana Irimescu | Aug 23, 2022 | #Insights
Artificial intelligence and a pretty face should enable more flexibility in addressing Generation Z. Virtual influencer Ana is to conquer the Gaming industry as a model, presenter and musician. She has many hobbies: video games, music, dance and fashion, and her...
by Barbara MUTANI | Aug 22, 2022 | #Trends
What is BeReal app? BeReal is an emerging photo-based social media that aims to differentiate itself from Instagram and TikTok through the authenticity of its content. Be Real was launched in 2019 by two French entrepreneurs, Alexis Barreyat and Kévin Perreau. But...
by Ioana Irimescu | Aug 8, 2022 | #Trends
Two weeks ago, at the end of July, Instagram reversed recent changes to the platform to reduce the video content pushed to users. The changes came as a response to widespread backlash and criticism from users, creators, and celebrities against its push for video...
by Ioana Irimescu | Jul 26, 2022 | #Insights
In the era of technology and social media, influencers are key to building a powerful online brand community and more personal consumer connections to drive business growth. Having engaged brand communities is essential to humanize the brand, drive awareness and...
![[Infographic] TikTok for marketers: Learning from consumers](https://www.territory-influence.com/wp-content/uploads/2022/07/Website-BP-Illustration-26.jpg)
by Juliette Maumelat | Jul 20, 2022 | #Insights, #Trends
With over 1 billion people connecting every month to laugh, learn and discover something new, TikTok is the growth platform of the future. In fact, it already is. It’s not just Gen Z making dance videos anymore. The diversity of content that the app delivers offers...
by Barbara MUTANI | Jul 18, 2022 | #Trends
TikTok and Instagram strive to make it easy for creators to work across platforms. The Marketplace is where this happens. If you have already created or participated in a professional influencer marketing campaign you probably already know what we are talking about....
by Ioana Irimescu | Jul 12, 2022 | #Tips, #Trends
With the rise of social media marketing and revolutionary platforms like Instagram, TikTok and YouTube, creating and leveraging the power of brand community has become an important part of the marketing strategy of brands. Social media influencers have become masters...
by Barbara MUTANI | Jul 5, 2022 | #Insights
The official YouTube blog often publishes interesting reports with data analysed by the platform itself. These reports are useful for marketers to learn more about the social audience and understand where and how to position their strategy. Gen Z (18-24) was born...
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