Is #BeReal the next big social media? 

Is #BeReal the next big social media? 

What is BeReal app?  BeReal is an emerging photo-based social media that aims to differentiate itself from Instagram and TikTok through the authenticity of its content.  Be Real was launched in 2019 by two French entrepreneurs, Alexis Barreyat and Kévin Perreau. But...
Pros & Cons of the Creator Marketplace for brands

Pros & Cons of the Creator Marketplace for brands

TikTok and Instagram strive to make it easy for creators to work across platforms. The Marketplace is where this happens. If you have already created or participated in a professional influencer marketing campaign you probably already know what we are talking about....
What is important for Gen Z #YTReport

What is important for Gen Z #YTReport

The official YouTube blog often publishes interesting reports with data analysed by the platform itself. These reports are useful for marketers to learn more about the social audience and understand where and how to position their strategy.   Gen Z (18-24) was born...