by Alina Bilan | Sep 29, 2023 | #Influencers
When it comes to picking out gifts, many of us turn to social media for a dose of inspiration. And guess what? Influencers are the real MVPs here, making a huge difference in our buying decisions. Think about it: those live product testing videos, how-to tutorials,...
by Maria Eugenia Bazzano | Sep 18, 2023 | #Influencers
Top 5 Influencers for Marketing on Halloween Season Halloween is just around the corner, and for marketers, it’s more than just costumes and candy—it’s a golden opportunity. While traditional advertising methods are still relevant, influencer marketing has...
by Pascale VIGENER | Sep 18, 2023 | #Insights
Measuring success in influencer marketing Influencer marketing has emerged as a powerful tool for brands to connect with their target audience. When seamlessly integrated into an overall marketing plan, leveraging influence addresses a brand’s most critical...
by Juliette Maumelat | Sep 1, 2023 | #Insights
It’s That Time Of The Year: Black Friday Is Coming! Ready? As the holiday season approaches, consumers around the world are gearing up for one of the most anticipated shopping events of the year – Black Friday. With its irresistible discounts, doorbuster...
by Barbara MUTANI | Aug 28, 2023 | #Insights
Measuring success in influencer marketing Assessing the measurement of influencer marketing campaigns continues to pose a challenge for marketers who aim to gain concrete and data-backed insights into their efforts. In this article, we ask you some questions on the...
by Maria Eugenia Bazzano | Aug 24, 2023 | #Influencers
Ranking of the top 10 Tiktok Influencers TikTok has become an essential platform for influencers, offering a creative space to share varied content and capture the attention of users. Among the various categories present on TikTok, influencers have stood out in...
by Justine Lailler | Aug 21, 2023 | #Influencers
In 2023, influencer moms hold a significant position within the domain of influencer marketing. Each day, they genuinely share their family lives on social media platforms. Whether it is on Instagram, TikTok, or YouTube, they proudly present their children while...
by Juliette Maumelat | Aug 10, 2023 | #Tips, Uncategorized
Influencer Marketing for Back-to-School As the back-to-school season approaches, brands have an incredible opportunity to tap into a thriving market by leveraging the power of influencer marketing. Spanning from mid-summer to early fall, the back-to-school season has...
by Pamela KESNER | Aug 7, 2023 | #Insights
With the development of product sampling, a simple rule persisted for a long time – distributing free samples to engage potential buyers. However, in the era of technological revolution, the approach to well-known marketing tactics underwent significant change....
by Barbara MUTANI | Jul 10, 2023 | #Trends
The last 5th of July, Meta launched Threads, and it exploded to 70 million signups. Would it be the next big thing in social media? What to know about Threads Threads is a new platform developed by Meta that aims to streamline and enrich our conversations with...
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