What is Influencer Generated Content?

What is Influencer Generated Content?

Influencer Generated Content (IGC) is any type of content that an influencer creates and shares with their audience on behalf of a brand. It can be a post, a video, a tutorial, a story, an article, or a podcast. Through this content, the influencer tells his or her...
[Infographic] Pinterest Users Survey

[Infographic] Pinterest Users Survey

Pinterest gives people their next great idea. It’s a one-stop shop for inspiration, new products, and new possibilities. With more than 400 million users every month, how can brands benefit from the ROI of Pinterest – Return on Inspiration? How can...
Weekly Social Media Video Podcast

Weekly Social Media Video Podcast

We are very excited to partner with THE FMCG GUYS to look at relevant social media marketing insights and trends for consumer good brands. Our executive director Rafael Schwarz will be the host of this new weekly video blog and will present the latest insights for...