What is Influencer Generated Content?

What is Influencer Generated Content?

In recent years, influencer marketing has emerged as a driving force in the beauty industry, leveraging the power of social media to promote products and engage with consumers. With the rise of platforms like Instagram, YouTube, TikTok, and other social media...
[Infographic] Pinterest Users Survey

[Infographic] Pinterest Users Survey

Pinterest gives people their next great idea. It’s a one-stop shop for inspiration, new products, and new possibilities. With more than 400 million users every month, how can brands benefit from the ROI of Pinterest – Return on Inspiration? How can...
Weekly Social Media Video Podcast

Weekly Social Media Video Podcast

We are very excited to partner with THE FMCG GUYS to look at relevant social media marketing insights and trends for consumer good brands. Our executive director Rafael Schwarz will be the host of this new weekly video blog and will present the latest insights for...