by Juliette Maumelat | Mar 20, 2023 | #Influencers
With all of us spending much more time on social media, Influencer Marketing is the new normal right now. Marketing experts are increasingly spending their budgets and resources on multi-channel influencer campaigns with 66% allocating more means to this solution....
by Juliette Maumelat | Feb 23, 2023 | #Insights
Pinterest gives people their next great idea. It’s a one-stop shop for inspiration, new products, and new possibilities. With more than 400 million users every month, how can brands benefit from the ROI of Pinterest – Return on Inspiration? How can...
by Juliette Maumelat | Jan 13, 2023 | #Insights
In an increasingly digital world, consumers are turning more and more to e-commerce retail. Indeed, e-commerce is the fastest-growing segment in the retail industry. Internet retailing is the modern way of shopping. But why? Covid-19, because it’s time-saving and...
by Barbara MUTANI | Dec 6, 2022 | #Agency
We are very excited to partner with THE FMCG GUYS to look at relevant social media marketing insights and trends for consumer good brands. Our executive director Rafael Schwarz will be the host of this new weekly video blog and will present the latest insights for...
by Juliette Maumelat | Dec 2, 2022 | #Insights, #Tips, #Trends
With over 1 billion active users, TikTok is not only the platform of the moment for both consumers and brands, but also the most challenging for businesses. TikTok has recently launched the TikTok Shop feature in the United States as a first move towards social...
by Juliette Maumelat | Nov 21, 2022 | #Influencers, #Insights
In an increasingly digital world, consumers are turning to social media for healthcare advice. The pandemic not only accelerated digital transformation in healthcare and pharma industries, but lead to the holistic concept of wellness. And the wellness market is...
by Barbara MUTANI | Oct 31, 2022 | #Trends
We are entering the last two months of the year. Those in which we take stock and evaluate the previous months. At the same time, we already cast an eye into the future and peek at the new trends for 2023! We carefully read the latest report by Talkwalker, a leading...
by Juliette Maumelat | Oct 27, 2022 | #Tips
After giving you 6 key insights to apply to your marketing strategy for this holidays season, here’s part 2 so you can finish the year successfully! 6 Tips To Enhance Your Marketing Strategy This Holiday Season 1. Take the holiday joy to social media ...
by Juliette Maumelat | Oct 27, 2022 | #Insights
According to Kantar, successful advertising reaches the right people, in the relevant context, with excellent content. How can influencers help brands to ensure reach, receptivity, and effectiveness throughout the year? See the infographic below to get marketing...
by Juliette Maumelat | Oct 25, 2022 | #Insights
With the holiday season right around the corner, consumers and brands alike have started planning early amid the challenges raised by the current inflationary environment. Not so surprisingly, this seasonal period is an important opportunity for retailers and DTC...
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