Who Are Nano-Influencers?
Nano influencers are not internet celebrities or professional content creators. They are, first and foremost, passionate consumers, curious shoppers, or simply everyday people who share their daily lives and personal favorites with a small community (typically between 0 and 1,000 followers). Their strength lies in their closeness and authenticity: their recommendations are perceived as sincere and genuine, since they are not paid to promote products. This makes them trusted ambassadors, able to influence their circles in a natural and credible way. Read more about Nano Influencers here.
Why Proper Guidance Is Crucial
Brand communication has evolved dramatically with the rise of influencer marketing. Nano influencers, because they embody spontaneity and proximity, have become valuable allies. But there’s a caveat: they are not influence professionals. They need clear, reassuring guidance to take ownership of a campaign without losing their authenticity.
Effective support makes it possible to:
- Clarify campaign objectives
- Provide direction without stifling creativity
- Spark enthusiasm to share
- Ensure consistency in the messages being spread
trnd: The Platform Connecting Brands and Consumers
At trnd, part of Territory Influence, we believe the strength of any campaign lies in its community. trnd brings together thousands of curious, engaged consumers who are eager to test products, share feedback, and inspire those around them. They are not professional influencers, but everyday people who love to discover, interact, and give their honest opinion.
Our mission is twofold:
- For brands: provide access to a qualified, motivated community that can share their messages with credibility.
- For consumers: create a rewarding, fun, and enriching experience through nano-influence campaigns.
trnd is more than just a platform for content distribution—it’s a true co-creation space where brands and consumers collaborate. With educational, interactive, and engaging tools, we help participants take an active role in campaigns, produce quality content, and share authentic recommendations.
Once selected based on brand-defined criteria—such as physical characteristics (hair type, skin type, gender), location (city, region), family situation (with or without children), or even pet ownership—participants receive not only a product to test but also structured and ongoing support. This targeted selection ensures that products are tested by the most relevant profiles, while the guidance empowers participants to express themselves spontaneously and authentically, all while staying aligned with campaign goals.
Resources Available on trnd
To maximize the impact of each campaign, we have developed a set of educational and practical tools to support participants:
1- The Project Guide
The campaign’s roadmap, including:
- A welcome message to set the tone
- A clear introduction to the product and how it works
- Key product benefits to highlight
- Brand background and story
- A preview of upcoming missions
- Legal mentions and best practices
The guide is written in a simple, engaging style, designed to deliver key messages while encouraging authenticity.
2- Discount Coupons
A straightforward yet powerful tool: participants can share coupons with friends and family, allowing them to try the product at a reduced price. This encourages word-of-mouth and extends campaign reach in real life.
3- The Educational Quiz
For some campaigns, a fun quiz helps participants learn about the product in an engaging way and share their knowledge with others. This gamified format turns the mission into a collective, interactive experience, while reinforcing brand messages.
4- The Project Blog
The central hub of the campaign community, where participants can:
- Share their creations in a dedicated gallery
- React to articles published by the trnd team
- Explore other members’ contributions for inspiration
- Ask questions and get quick answers
The blog also offers tips for creating better content, such as:
- Using natural light for better visuals
- Showcasing the product in creative contexts
- Demonstrating real-life effects or experiences
- Sharing personal impressions with honesty
The result is a collective, immersive, and rewarding experience for everyone involved.
See an example of a project blog here.
Check out all trnd projects here.
Finding the Right Balance: Guidance Without Restriction
A successful brief isn’t about strict rules. It’s about offering clear direction, inspiration, and the right tools—while leaving nano-influencers free to express their own voice. This subtle balance between structure and spontaneity is what makes campaigns both impactful and authentic.
5 Keys to Successful Onboarding
- Deliver clear messaging through educational materials
- Provide flexible guidance to preserve creativity
- Inspire, don’t impose
- Engage participants with fun, interactive formats (quizzes, creative missions)
- Build and energize the community with a dedicated project blog
Nano-influencers are invaluable allies for generating genuine, powerful recommendations. The key to success is equipping them with the right tools and proper guidance.
Are you ready to test this approach?
The Territory Influence team can help you design impactful briefs, create tailored materials, and activate passionate communities.
👉 Get in touch with us today!