by Barbara MUTANI | May 16, 2023 | #Influencers, #Tips
Everything you need to know about Influencer Generated Content (IGC) Influencer Generated Content (IGC) is any type of content that an influencer creates and shares with their audience on behalf of a brand. It can be a post, a video, a tutorial, a story, an article, a...
by Barbara MUTANI | Apr 25, 2023 | #Tips, Uncategorized
Is your DTC or e-commerce brand striving to create strong and engaged communities in a challenging, demanding and highly competitive market? Consistency is key, but sometimes relying on an experienced partner is the most cost-effective solution. Having one of the...
by Juliette Maumelat | Apr 12, 2023 | #Tips
In the 1980s, there were three main channels for reaching consumers: television, print media, and radio. But in 2023, social media and web 3.0 have led to an infinite number of voices and platforms, making it increasingly difficult for brands to stand out and reach...
by Juliette Maumelat | Dec 2, 2022 | #Insights, #Tips, #Trends
With over 1 billion active users, TikTok is not only the platform of the moment for both consumers and brands, but also the most challenging for businesses. TikTok has recently launched the TikTok Shop feature in the United States as a first move towards social...
by Juliette Maumelat | Oct 27, 2022 | #Tips
After giving you 6 key insights to apply to your marketing strategy for this holidays season, here’s part 2 so you can finish the year successfully! 6 Tips To Enhance Your Marketing Strategy This Holiday Season 1. Take the holiday joy to social media ...
by Barbara MUTANI | May 31, 2022 | #Tips
As head of Instagram Adam Mosseri noted a few weeks ago, that the creator economy is incredibly important but highly unpredictable: there are currently a number of different ways for creators to make money, but a lot of them are changing rapidly. In early May,...
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