Utilizing AI in Influencer Marketing

Utilizing AI in Influencer Marketing

Artificial Intelligence (AI) is revolutionizing influencer marketing, opening new perspectives for brands in terms of precision and effectiveness in their promotional activities. AI enables a deeper understanding and better reach of target audiences through data...
Fostering Strong Brand Communities

Fostering Strong Brand Communities

This is it. It’s that time when every marketer is preparing their next actions for the New Year and one of the most popular searches is: what are the influencer marketing trends for 2024? We at Territory Influence are immersed in statistics, strategies,...
What is the difference between UGC and IGC?

What is the difference between UGC and IGC?

User-Generated content versus Influencer-Generate content In the ever-evolving landscape of digital media, content creation has become a driving force behind online engagement and brand visibility. Two prominent sources of content have emerged as influential players...