MACRO INFLUENCER ACTIVATION

Case Study
Adidas x Zalando

TESTIMONIAL FOR ADIDAS X WANDERLUST

German Yoga Influencer Mady Morrison was the face of the Adidas x Wanderlust campaign on Zalando.de. Together with photographer Max Motel, she shooted the collection for Zalando at Berlin Brandenburg Airport and gives away tickets for the Wanderlust Festival to her community.

Mady showcased the collection in 10 Instagram and Facebook posts, a blog post and two YouTube videos. The content was also cross-media and used in an advertorial on JOLIE.de.

HIGH QUALITY CONTENT & EXPERT INSIGHTS

Being a yoga instructer herself, she was the perfect expert to present the new adidas sportsline across her social media channels ranging from Facebook and Instagram to her YouTube channel and Yoga Blog. Thanks to her deep knowledge and credibility she reached a 10% engagement rate and drove tons of traffic to adidas e-commerce partner Zalando.

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