MACRO INFLUENCER ACTIVATION
LAVAZZA ICED COFFEE
In an urban setting, six German macro influencers presented the newly launched Lavazza Iced Coffees and its flavors „Double Espresso & Milk” and „Cappuccino”. With an Instagram post & story, each of them recommended to savor the new flavors ice cold, on the go, and guide their followers on where to buy the products. Content is available on the official hashtag feeds: #Lavazza #eiskaltgeniessen
Social Boost increased the organic reach by nearly 2Mio impressions.
To maximize the campaign outcomes and product visibility, we activated an Ad-Boosting on the best performing content. The impressions went from 139,000 to 1,900,000 on Instagram. Beyond reach, the sponsored content collected more interactions and feedback via comments.