MACRO INFLUENCER ACTIVATION
ADVANCE ACTIVE DEFENSE
The multinational pet food company Affinity Petcare once again relied on Territory Influence to generate brand awareness for its Advance Active Defense range. 8 macro influencers were activated and received a pack of food adapted to their pet’s needs, as well as an Advance bowl to enjoy their meals. It should be noted that this is a product developed by veterinary experts, made up of high quality ingredients, as well as helping the pet’s natural defences and barriers.
A campaign that brings people and their pets closer together.
The influencer team generated a total of 971,075 social media impressions through entertaining and informative content – reaching a total audience of 1,688,914 people. Below, you can find examples such as the macro influencer @criscalatrava with 111,000 followers on Instagram, and whose story was as follows: “All of you who know Charlie know that he is a survivor, and since we rescued him from that garage (where we thought he was a grey kitten until we gave him a couple of baths 😂) we have always tried to make him grow up healthy and happy, so when the guys at @advance_es wanted him to try their Active Defense range that helps strengthen his defences and natural barriers we thought it was a great idea now that the cold is coming and he likes to spend more time on the terrace playing mischief than indoors sleeping. 🙈#AdvanceEs #AdvanceActiveDefense #Petfood #ad”