MACRO INFLUENCER ACTIVATION
Based on the slogan “I need Switzerland” and our successful implementation from last year, we have again activated 10 high-reach macro influencers for Swiss Tourism this year, who draw attention to Switzerland as a travel destination and increase the desire to travel within their communities.
Influencers convince with personal and authentic travel experiences
Through 1x Instagram Story each, the influencers motivate their community to find out about the great travel offers on the Switzerland Tourism website and to consider Switzerland as a travel destination for their next holiday, based on personal, past impressions and great imagery.
Overall, we were able to achieve high visibility for Switzerland Tourism and its travel offers with more than 1.19 million views across all content pieces of the campaign (Instagram Stories). The total of 5,263 link clicks indicate that the followers were once again very interested in the campaign and were happy to find out about Switzerland Tourism’s travel offers. In any case, the desire to travel was increased.