MACRO & STAR INFLUENCER ACTIVATION
In France, we helped L’OR Barista to achieve its objectives: awareness and online visibility for the brand and its products and consumer education about capsules specificities and advices for use/consumption. We mobilised a squad of 34 Macro & Stars Influencers from Instagram, TikTok and Pinterest for a 5-month program around the creative concept of “The 5 senses”. Each of them having one sense to illustrate with video contents using the official campaign hashtags: #LORBarista #MesSensEnEveil.
Social Boost increased the organic reach by 4.4Mio impressions.
The squad received a premium box at home to live the L’OR experience. By opening it, they found: a L’OR Barista Sublime coffee machine, the entire range of L’OR and L’OR XXL capsules, 2 coffee cups and a welcome card. The creative concept of the campaign definitely helped the creators to generate qualitative Reels & Stories on different channels. Morevoer, we activated an Ad-Boosting on 5 contents in order to maximize the campaign outcomes and products visibility. The impressions went from 8Mio to 12.4Mio on Instagram !