MACRO & STAR INFLUENCERS
During the football world cup, we created engagement and reach for Paco Rabanne. Kevin Trapp, the soccer player with 1.4 Mio followers, was recruited for our campaign along with 4 other athletes and 3 sportive macro influencers. To make the operation viral, we first launched a contest with the concept and hashtag: #WhosTheGod. Kevin Trapp kicked off the trickshot challenge and nominated the next player: Jan Frodeno – Olympic gold medal winning professional triathlete. For each nomination, the influencer fans were encouraged to play and share their sportive performance as well – boosting thus the number of published content. In a second step, each influencer revealed the secret weapon of their success: Invictus Acqua. They published a second post on Instagram by staging the fragrance.
A powerful campaign with over 3.4 Mio reach on a strategic touchpoint.
The content got viral and enabled the brand to increase its visibility in a tactical period. After the influencer activation, the German media ’11Freunde’ (a monthly sports magazine) extended the challenge in print and digital. It leveraged content and testimonials to address even more massively the marketing target groups. For more results, watch the video below or scroll down.