MICRO INFLUENCER ACTIVATION
We supported a French shoe brand, focused on cultural diversity and high quality. Our main objectives were to develop Wibes awareness and boost its online visibility through lifestyle UGC. Influencers’ mission was to show the ethical & natural aspects of the sneakers.
18% engagement rate on average for the Instagram posts.
We activated 20 micro influencers and fashion enthusiasts with 1,000 to 30,000 followers on Instagram. All were interested in discovering a new way of consuming fashion. Based on available stock, they received a unique code to order their favorite pair of shoes on the brand e-shop. After the briefing phase, the Wibes outfits were shared online by using the campaign hashtags: #WibesShoes #FromParisToAbidjan #WibesNot. The creative looks generated positive feedback on Instagram, from not only the activated users but also their social community.
This influencer marketing strategy appeared as a great opportunity for this young brand with over 55 posts published during the activation, with a mix of Instagram Stories and Newsfeed content. Scroll down for more results after the best influencer pics!
“It was a great way to see how our products are perceived and how people engage with it. Within our marketing plan, the campaign boosted by 2 or 3 the sales of activated products thanks to real-life stagings on Instagram.” Nicolas Raudrant & Aurélie Gisclon, founders of Wibes