MICRO & MACRO INFLUENCERS
In June 2022, we helped Nutri&Co, a brand of food supplements. The influencer campaign was focused on its solar cure ‘Le Soleil’. Our main objectives were to boost the awareness of this one-month treatment & to develop the brand’s visibility by generating engaging and qualitative contents.
7 paid micro & macro influencers
We selected a squad of 5 micro paid and 2 paid macro influencers for their fashion, lifestyle or sports accounts and because they all were going to be in the sun this summer, which is essential to test the cure.
After the briefing phase, the sun lovers received a box composed of the ‘Le Solaire’ food supplements, a welcome card, a flask and a brochure. They were thus able to test the cure for 1 month. The campaign was made of three main moments on Instagram for each content creator: the publication of a first unboxing story before the beginning of the cure, a post in the middle of the treatment and a concluding story at the end of the cure. It was a successful campaign on social media with 6.6 Mio boosted online reach. Thanks to qualitative contents, the influencers highlighted the facility and the benefits of taking sun food supplements to prepare the skin before sun exposition.
For more results, watch the video below or scroll down.