Case Study
PURINA ONE

In France, we had the opportunity to partner with Purina, a leading brand specializing in high-quality dog and cat food products. Their objectives were to generate engaging and informative content introducing the innovative packaging of the Purina One Bifensis range, enlighten consumers about the numerous benefits of the product, and collect valuable feedback.

500 influencers who are members of the Purina One Ambassador Club

In order to achieve these objectives, we selected 500 nano and micro influencers from the PURINA ONE® Ambassador Club. We engaged them through a continuous mechanism of education and dialogue, with challenges sprinkled throughout the project. Thanks to our guidance, we shared with these ambassadors the brand’s expertise and product benefits, allowing them to discover this specialized dry food tailored to the needs of their sterilized cats.

1.2 million online impressions generated through influencer engagement

The strong engagement of influencers allowed us to generate over 1300 pieces of content on social media, reaching 1.2 million online impressions.
We gathered feedback on the products, and the responses have been extremely positive: PURINA ONE® BIFENSIS® Sterilized Cat Food with Salmon received an outstanding rating of 4.8/5. Overall brand satisfaction reached an impressive score of 4.9/5, with a remarkable 99% recommendation rate. Moreover, 97% of influencers validated the product’s promise, and an outstanding 96% purchase intention was recorded.
These results bear witness to the trust and enthusiasm consumers have for Purina products, reaffirming their preferred position in the field of feline nutrition.

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