NANO INFLUENCER ACTIVATION
Allco is one of the leading manufacturers of pet food in Europe. With their brand Carnilove, they offer dry food for dogs and cats committed to only use fresh products in their recipes and to avoid wheat, potatoes and genetically modified additives.
This year, we have launched a campaign together with Carnilove with the aim of raising dog owner’s awareness of the Carnilove products. By activating nano influencers, we wanted to achieve valuable personal recommendations, reviews and generate awareness on social media through UGC.
1.000 nano doglovers
For this campaign, we specifically selected dog owners from our nano influencer pool and made sure that their dogs were over one year old. All nanos received a large 1.4 pack of Carnilove True and Fresh food, as well as 20 small sample packs in 4 different flavors to snack and share with other dog friends. Through frequent surveys on the trnd campaign website, we encouraged our testers to rate the Carnilove products. In particular, we asked for their opinions on the packaging design, the price-performance ratio and the impact of the food on their dogs.
High recommendation rate
The high number of applications (7,000) clearly demonstrated the great interest in the campaign and the Carnilove products. In addition to the numerous impressions both online and offline, there was also great additional feedback. Many of the dog owners praised the good tolerability of the products and confirmed that the food had a positive influence on their dogs’ eating behavior. Even after the campaign, the people’s interest remains high, with over 70% of participants saying they would continue to buy the products in the future.
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