NANO & MICRO INFLUENCER ACTIVATION
Dr.BEST Greenclean Interdentals
We created Awareness for Dr.BEST Greenclean Interdentals with Nano and Micro Influencers, who care about sustainability in hygiene products and shared their experiences and enthusiasm and spread the world online and offline.
3,000 Nano & Micro Influencer with inspiring & authentic content
Each Influencer received a product box with interdental brushes in different sizes, discount vouchers and premium letters.
The goal was to inform about the usage and benefits of Dr.BEST Greenclean Interdentals, generate trustworthy C-2-C recommendations and online awareness through User-Generated-Content in social networks. The group of Influencers consisted of 89 % women, 11 % men and all of them state that sustainability is an important topic, especially for personal care and hygiene products.
Check out the video below to see the results…