NANO INFLUENCER ACTIVATION
Brit Care CAt Food
The german pet food company Allco relied on Territory Influence to generate brand awareness for its Brit Care Cat products. Therefore a team of 1.000 well-chosen Nano Influencer with cats were activated to help Brit Care Cat to achieve their goals. They shared their and their cats experiences and enthusiasm about the product and spread the word online and offline. For an optimal experience, each Influencer received a product box with different snacks and flavours for their cats to try.
A great campaign with real-life product feedback & cute user insights
The Influencer team generated a total of 1,547.432 online brand impressions. They published 2,718 cute and informative photos and statements on trnd.com/de. 145,295 people were impacted through personal recommendations and 93% would recommend the cat food products to family & friends. For more content and results have a look at the video and pictures below.
Online Brand Impressions
Published Content Pieces