GUARANA ENERGY DRINK
In November 2022 we launched a campaign to increase the awareness of the Guarana No Sleep energy drinks thanks to real-life product experiences and online buzz on Social media.
299 nano influencers for Guarana in Hungary
We selected and activated 299 nano influencers who drink energy drinks regularly to keep them awake and focused and boost their performance at work, and school.
89 % of the influencers were convinced
After 2 weeks of product experience, 89% of Hungary influencers were convinced by the energizing effect and 93% recommended the products to their peers. This positive feeling was spread via content on social media, especially on Instagram & TikTok.
Scroll down to discover the important KPIs.