NANO INFLUENCER ACTIVATION
L’Oréal Elvital Wonder Water
In another campaign with L‘Oréal Paris we activated the most suitable 1,500 Nano Influencers who shared their experiences and enthusiasm about the new L’Oréal Elvital Dream Lenght 8 Sekunden Wonder Water to educate about the product, create offline & online awareness, generate trustworthy C-2-C recommendations and user generate content. Therefore each influencer received an Elvital Wonder Water box to experience the hair care products in their daily routine. Via handbook, blog posts, newsletters, and samples they got inspired to share their experiences with family and friends. Thereby, creating awareness on- and offline!
A high number of content pieces thanks to well-chosen Influencers
Beyond over 10K content pieces published on social media & trnd.com/de we could reach more than 3,7 Mio. people online and more than 317K people offline. The great purchase intention of 80% shows, that the Influencers would buy the product after the campaign and 91% would recommend the product to family & friends. All these results show the great sucess of the campaign and the high interest of consumers.