NANO & MICRO INFLUENCERS
Eucerin & nivea (Beiersdorf)
We worked on the seasonality of different Beiersdorf products and different target groups with a serie of activations. In Hungary, teams of nano & micro influencers were activated to achieve the various objectives of Eucerin and NIVEA throughout the year.
11 seasonal influencer marketing campaigns.
Activating different teams of nano and micro-influencers at different points of the year really helps to create awareness, to leverage seasonal storytelling but also to generate targeted product experiences, to create credible content and to boost sales.
Integrating strategically influencers into the brand’s marketing strategy through an annual plan is a good way to ensure strong and positive results. We activated more than 4.000 influencers during 12 months through 11 dedicated campaigns really paid off for Beiersdorf Hungary with more than 10.000 content pieces published online.
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