NANO & MICRO INFLUENCERS ACTIVATION
COLORCATCHER by henkel
In Belgium, with French and Dutch influencers, we worked on the offline and online awareness of ColorCatcher brand. Its sheets that avoids accidents of discoloration, allows the mixing of colors, preserves the brightness of colors and neutralizes the greying.
More than 200 influencers activated
We selected 200 Nano and 4 Micro influencers on the trnd.be platform. During the campaign, the influencers were transformed into brand ambassadors and premium content creators. We selected 120 unpaid Dutch influencers in Belgium and 80 unpaid French influencers.
After gaining product expertise, they shared their experience offline and online through social media posts, with great results. The campaign generated 92% of purchase intention and 99% brand referral.
Scroll down to discover the key KPIs and browse our latest influencer marketing campaigns to get more results.