Esserre Pharma, an innovative Italian health company, is committed to enhancing people’s quality of life by offering natural health solutions that optimize wellness. With a rich blend of Mediterranean ingredients and cutting-edge nutritional science, Esserre Pharma’s Improve supplement line provides natural solutions to help individuals face daily challenges with vitality, energy, and confidence.

The Improve Line: Natural Supplements for a Healthier Life

Esserre Pharma’s Improve line includes three key supplements designed to support your well-being:

• Energy Supplement: Reduces fatigue and provides sustained energy for daily activities.
• Magnesium Supplement: Relieves muscle cramps and supports overall physical health.
• Vitamin D Supplement: Offers the right amount of vitamin D for the whole family, helping to maintain a strong immune system.

Campaign Goals: Raise Awareness and Increase Engagement

In this campaign, Esserre Pharma sought to increase brand awareness for its Improve natural supplements through product trials, social media marketing, and Instagram engagement. The goal was to foster genuine connections with health-conscious consumers while showcasing the effectiveness of the Energy, Magnesium, and Vitamin D supplements.

Influencer Marketing Strategy: Targeting the Right Audience

To ensure authentic outreach, Esserre Pharma collaborated with 300 nano influencers, selecting individuals who were not only passionate about health and fitness but also experienced in using dietary supplements. These influencers were divided into three groups, each corresponding to one of the supplements:

• Energy Supplement: Active individuals and athletes who needed a boost for high performance and daily activities.
• Magnesium Supplement: Fitness enthusiasts experiencing muscle cramps and seeking relief from fatigue.
• Vitamin D Supplement: Parents of children aged 3 to 13 years who wanted to improve their family’s immune health.

Additionally, Esserre Pharma partnered with one macro influencer @_wanna_fit (nutritionist) and one micro paid influencer @la_rox_farmacista (pharmacist), who provided professional insights into the products, reinforcing credibility and authority.

Campaign Results: Significant Reach and Engagement

The influencer campaign generated outstanding results, significantly boosting the visibility of Esserre Pharma’s Improve supplement line. The nano influencers created 630 content pieces across social media, generating +2.1M impressions. The two paid influencers contributed 1.8M additional impressions, including boosted posts. At the end of the campaign, participants rated the products an impressive 9.2/10, with particular praise for the effectiveness of Magnesium and Energy supplements and the convenience of Vitamin D. Furthermore, 97% of participants stated they would recommend the products to friends and family, and 99% confirmed they would purchase them again.

Community Management: Growing Awareness and Engagement

Throughout the one-month community management phase, Esserre Pharma experienced remarkable growth in engagement and follower interaction. A total of 109 content pieces were shared, all stemming from user-generated content associated with the influencer campaign. As a result, the campaign led to the acquisition of 995 new followers, marking a +31.4% increase compared to pre-campaign numbers. Profile interactions grew by +74.5%, and impressions saw a +29.5% increase, showcasing strong engagement with the audience. Profile visits surged by +117% over the month. Additionally, all direct messages (DMs) and comments were overwhelmingly positive, reflecting strong brand loyalty and satisfaction among the audience.

Conclusion: Successful Influencer Campaign and Brand Growth

Esserre Pharma’s Improve supplement line successfully captured the attention of health-conscious consumers through targeted influencer marketing, engaging content, and a solid community management strategy. The campaign not only boosted product awareness and engagement but also cultivated long-term relationships with brand advocates.