MACRO INFLUENCER ACTIVATION
sPARDA BANK WEST
Based on the slogan “Make it beautiful at home”, the campaign aimed to create awareness for the topic of home ownership and its financing. In this context, Sparda Bank West is positioned as a competent partner in all aspects.
6 DIY-affine Macro Influencers for Sparda Bank West
The influencers, living in the business area of Sparda Bank West creatively draw attention to the topic of “home ownership”. They recreated a DIY idea from the Couch magazine in cooperation with Sparda Bank West within an IGTV to make their home look cozy for the Christmas season. In the course of the project, they also shared their own experiences on the topic of home ownership and positioned Sparda Bank as a competent partner in this field.