MICRO & MACRO INFLUENCERS
To boost the Ravensburger product launch of the 3D Puzzle Lamborghini and create awareness among the target groups, 36 Micro Influencers and their children received the puzzle at home. They created emotional content primarily on their Instagram and Facebook account, staging the innovation as a decorative object, and thus created inspiration and authentic referrals for their networks.
For a high-reach push, 3 Macro Influencers also got activated. They experienced the puzzle and presented it to their community through Instagram posts (including a Reels video), Instagram Stories, and one TikTok video with a fun story-telling. We had a social commerce approach with swipe-up links inserted to drive traffic to the Ravensburger online store where the 3D puzzle is now available.
A multi-platform campaign reaching Families, GenZ & Millennials.
The team of German influencers got over 724,000 impressions on social media through fun and informative content. You can see below some examples with the macro influencer @LeonPelz having 100,000 to 150,000 followers on Instagram & Tiktok. Also, two other family experience sharings with the micro influencers @evgrusa (14.7K followers) and @alltags.liebe_ (10K followers). Scroll down for more results!