With budgets under constant threat, especially in times of crisis, marketers have to justify their spending. Are their communication investments profitable? IRI, one of the original innovators in Big Data, has investigated the ROI of nano influencer marketing to help advertisers and agencies make the best decisions.
On the 22nd of April at 5:00 PM (CET), you will discover that it is not necessary to have thousands or millions of online followers to boost sales. Peer-to-peer recommendations, in real life, can be powerful in terms of drive-to-store and conversion – even in a context of lockdown. Together with IRI, we will explain:
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- Why we need to rethink the sales impact measurement methodology
- How we have found a way to measure the effectiveness of that channel
- What the main learnings are regarding nano influencer campaigns
- INCLUDING their ROI with various case studies across Europe
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Testimonials and marketing tips will be provided throughout the webinar. Are you interested? Register for free by clicking below. Content is also available in German, French, Spanish, Italian, Hungarian & Polish.