by Juliette Maumelat | Oct 6, 2021 | #Agency, #Events, #Trends
The Managing Director of Territory Influence, Stefan Schumacher, took part in an exciting panel discussion at the HORIZONT event in Germany. Together with Jessica Haltenhof from Buzzbird, he discussed whether influencer marketing is still a “crazy trendy...
by Orsolya Bakos | Jun 3, 2021 | #Events
Why and how did the #lovebrands of 2021 rose to the top? Consumer behavior psychologists have proven that emotions play a huge role in purchase decisions. This is especially true during a crisis, where in-person meetings were dropped together with the organic online...
by Pascale VIGENER | Apr 2, 2021 | #Events
With budgets under constant threat, especially in times of crisis, marketers have to justify their spending. Are their communication investments profitable? IRI, one of the original innovators in Big Data, has investigated the ROI of nano influencer marketing to help...
by Orsolya Bakos | Feb 26, 2021 | #Events
46,000 nano, micro and macro influencers told their stories After a 6-month research across Europe and the USA, together with our partner Macromedia University, we have identified 5 types of social media influencers, who will be introduced during our serie of online...
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