[Infographic] Pinterest Users Survey

Pinterest User Infographic

Written by Juliette Maumelat

February 23, 2023

Pinterest gives people their next great idea. It’s a one-stop shop for inspiration, new products, and new possibilities. With more than 400 million users every month, how can brands benefit from the ROI of Pinterest – Return on Inspiration? How can creators help turn ideas into action?

We surveyed over 26,000 people about their user behaviour on Pinterest via our TRND platform. On Pinterest, posts are called pins and you can save them to your “pinboard” or share your own ideas. The infographic is about the pinners, how Pinterest feels to them and what the platform inspires them to do.

What are the tips for marketers?

See the infographic below for a summary of 26k exclusive survey insights turned into concrete marketing tips just for you!


Infographic on Pinterest Platform

Get even more learnings by watching the recording of our last Webinar.

In the following recording, a Pinterest expert, supported by thousands of fresh consumer & creator insights collected across Europe by TERRITORY Influence, will tell you everything about:

  • The basics of Pinterest, including portraits of Pinners
  • The latest marketing trends and creator ecosystem updates
  • The content best practices, illustrated with case studies

Contact us for more tailored made information for your brand or industry.