by Barbara MUTANI | Jul 5, 2024 | #Insights, Uncategorized
Digital video consumption has surged to unprecedented levels, driven primarily by creator content. As a result, advertisers are increasingly directing their budgets towards influencer marketing. According to IAB and TalkShop, 44% of marketers plan to increase their...
by Pamela KESNER | Apr 15, 2024 | #Insights, Uncategorized
Cosmetic Brands Leverage Influencer Marketing to Tackle New Challenges In the dynamically changing cosmetic industry, brands face challenges that require innovative marketing approaches. Rapidly evolving trends, increasing consumer expectations regarding transparency...
by Alina Bilan | Mar 26, 2024 | #Insights
Nano influencers, they seem small, might be overseen at times but they hold a lot of power In influencer marketing we often talk about the so-called pyramid of influence, providing us with an overview of the four main types of influencers. We differ between nano,...
by Alina Bilan | Feb 5, 2024 | #Insights
Artificial intelligence has the potential to dramatically change the way we work. Having covered how to utilize AI in influencer marketing in our previous article, let’s now focus on our company’s perspective. In this article we provide you with insights...
by Barbara MUTANI | Dec 19, 2023 | #Insights
This is it. It’s that time when every marketer is preparing their next actions for the New Year and one of the most popular searches is: what are the influencer marketing trends for 2024? We at Territory Influence are immersed in statistics, strategies,...
by Juliette Maumelat | Dec 5, 2023 | #Insights
Beyond Trends: A Deep Dive into Authentic Diversity in Influencer Campaigns In the ever-evolving landscape of brand communication, the call for diversity and inclusion has reached a crescendo. Embracing diversity goes beyond mere representation; it requires a genuine...
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