by Pascale VIGENER | Jul 1, 2021 | #Insights, #Trends
We all know that the corona crisis has caused an all-time boom in the online trade world. For most of us, buying on the internet has become part of our everyday’s life and now shopping strolls start on the e-commerce platforms instead of a mall....
by Orsolya Bakos | Jun 7, 2021 | #Insights
Content coming from influencers, no matter of the size (could be nano, micro, macro or star) is a valuable asset for brands. Many brands already showcasing these pieces of UGC on social media or other channels, but this is still not obvious resource for all. Here is a...
by Orsolya Bakos | Jan 13, 2021 | #Insights
The pandemic has certainly had its toll on the luxury sector, and this is especially true for the ‘experimental’ luxury services as global traveling statistics converged to zero in 2020. As always, within the disruption lie many opportunities, as the unstable...
by Delphine Benedic | Nov 12, 2020 | #Insights
Online reviews are a digital form of word-of-mouth and guide Internet users in their choices. How can brands stimulate the production of testimonials on their strategic platforms, while ensuring their authenticity? Activate Shoppers: Shiseido Case 82% of...
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