The latest Social Media insights

The latest Social Media insights

As we are moving into the second half of 2021, let’s have an insight of the latest key figures about social media.   How is the use of social networks evolving these days? The Digital 2021 July Global Statshot Report published by We Are Social and Hootsuite,...
How to beat the Instagram algorithm?

How to beat the Instagram algorithm?

How does the Instagram algorithm work? Lots of marketers have asked and challenged us, as it became one of the most popular platforms for advertising. Its former operation was simpler due to the chronological timeline, which was more attractive and convenient to...
The value of repurposing influencer content

The value of repurposing influencer content

Content coming from influencers, no matter of the size (could be nano, micro, macro or star) is a valuable asset for brands. Many brands already showcasing these pieces of UGC on social media or other channels, but this is still not obvious resource for all. Here is a...
2021 Outlooks For The Luxury Industry

2021 Outlooks For The Luxury Industry

The pandemic has certainly had its toll on the luxury sector, and this is especially true for the ‘experimental’ luxury services as global traveling statistics converged to zero in 2020. As always, within the disruption lie many opportunities, as the unstable...
How to influence buying decisions?

How to influence buying decisions?

Online reviews are a digital form of word-of-mouth and guide Internet users in their choices. How can brands stimulate the production of testimonials on their strategic platforms, while ensuring their authenticity?   Activate Shoppers: Shiseido Case 82% of...