by Juliette Maumelat | Apr 2, 2025 | #Insights
The way consumers shop has changed dramatically. Social media has become the new storefront, where discovery begins, and attention spans are shorter than ever. However, while brands win engagement on social platforms, many struggle to convert that engagement into...
by Barbara MUTANI | Nov 14, 2024 | #Insights, #Trends
The situation today Influencer marketing has evolved from an authentic peer recommendation form into a sophisticated tool integrated into the brand’s official marketing strategies. Originally valued for their perceived honesty and personal connection with followers,...
by Juliette Maumelat | Oct 23, 2024 | #Insights
Black Friday has become one of the most anticipated commercial events of the year. Consumers rush to grab the best deals during this period, and brands must stand out in a highly competitive environment. To maximize their sales, brands should integrate influencer...
by Barbara MUTANI | Jul 5, 2024 | #Insights
Digital video consumption has surged to unprecedented levels, driven primarily by creator content. As a result, advertisers are increasingly directing their budgets towards influencer marketing. According to IAB and TalkShop, 44% of marketers plan to increase their...
by Pamela KESNER | Apr 15, 2024 | #Insights, Uncategorized
Cosmetic Brands Leverage Influencer Marketing to Tackle New Challenges In the dynamically changing cosmetic industry, brands face challenges that require innovative marketing approaches. Rapidly evolving trends, increasing consumer expectations regarding transparency...
by Alina Bilan | Mar 26, 2024 | #Insights
Nano influencers, they seem small, might be overseen at times but they hold a lot of power In influencer marketing we often talk about the so-called pyramid of influence, providing us with an overview of the four main types of influencers. We differ between nano,...
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