Pros & Cons of the Creator Marketplace for brands

Pros & Cons of the Creator Marketplace for brands

TikTok and Instagram strive to make it easy for creators to work across platforms. The Marketplace is where this happens. If you have already created or participated in a professional influencer marketing campaign you probably already know what we are talking about....
What is important for Gen Z #YTReport

What is important for Gen Z #YTReport

The official YouTube blog often publishes interesting reports with data analysed by the platform itself. These reports are useful for marketers to learn more about the social audience and understand where and how to position their strategy.   Gen Z (18-24) was born...
#SocialCommerce is here to stay: Are you ready?

#SocialCommerce is here to stay: Are you ready?

Growing at a rate of 28.4% and estimated to reach a global market value of $3.37trillion US dollars, #SocialCommerce is here to stay and revolutionize the way we shop. With accessories and apparel, consumer electronics, home décor, and cosmetics driving the growth of...