by Barbara MUTANI | Jan 16, 2024 | #Trends
Today we continue analysing influencer marketing trends for 2024. Last time we talked about fostering brand communities, while today we will look at why cross-platform content has become so important for brand strategy. No longer confined to the boundaries of a...
by Barbara MUTANI | Dec 19, 2023 | #Insights
This is it. It’s that time when every marketer is preparing their next actions for the New Year and one of the most popular searches is: what are the influencer marketing trends for 2024? We at Territory Influence are immersed in statistics, strategies,...
by Justine Lailler | Dec 12, 2023 | #Trends
For a long time, influencer marketing was perceived as a tactical lever to be occasionally integrated within a marketing plan. Today, brands are adopting a more strategic perspective to address all of their challenges, solidifying relationships with influencers. Three...
by Natasha DUIC | Dec 11, 2023 | #Influencers
Influencer in The Fashion Industry: A Social Media Revolution In the ever-evolving landscape of the fashion industry, a new figure has emerged as a driving factor in shaping trends, promoting brands, and influencing consumer choices: influencers. Influencers have...
by Juliette Maumelat | Dec 5, 2023 | #Insights
Beyond Trends: A Deep Dive into Authentic Diversity in Influencer Campaigns In the ever-evolving landscape of brand communication, the call for diversity and inclusion has reached a crescendo. Embracing diversity goes beyond mere representation; it requires a genuine...
by Pamela KESNER | Dec 4, 2023 | #Trends
The Christmas season signifies not only a magical period for consumers but also a strategic opportunity for seasoned marketing professionals. In this digital age, the TikTok platform is emerging as a potent tool capable not only of capturing attention but also of...
by Alina Bilan | Nov 27, 2023 | #Insights
In the past, supermarkets used to offer free food tastings at stands, a straightforward method to persuade consumers towards a product. Now, in the age of digital transformation, there is a way to extend this experience to thousands of people, encouraging them not...
by Juliette Maumelat | Nov 23, 2023 | #Insights
User-Generated content versus Influencer-Generate content In the ever-evolving landscape of digital media, content creation has become a driving force behind online engagement and brand visibility. Two prominent sources of content have emerged as influential players...
by Barbara MUTANI | Nov 13, 2023 | #Trends
Have you already received the notification? Meta is rolling out prompts urging users to subscribe to the paid ad-free versions of Facebook and Instagram, a move aligned with Meta’s response to new EU privacy regulations. Why did Meta decide to create a paid...
by Juliette Maumelat | Nov 8, 2023 | #Trends
The Impact of User-Generated Content in the Era of Community Commerce In the fast-evolving world of e-commerce, a dynamic shift is taking place—one that is centred around building strong communities and fostering authenticity. At the heart of this transformation is...
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