What is the difference between UGC and IGC?

What is the difference between UGC and IGC?

User-Generated content versus Influencer-Generate content In the ever-evolving landscape of digital media, content creation has become a driving force behind online engagement and brand visibility. Two prominent sources of content have emerged as influential players...
Top 6 Influencers For The Christmas Season

Top 6 Influencers For The Christmas Season

Top 6 Influencers for Christmas Season  Christmas is around the corner! And brings with it not only bright lights, joyful songs, and the anticipation of gifts, but also an explosion of creativity and endless options to make this a special time in your year. ...
What is Paid UGC and why brands are using it

What is Paid UGC and why brands are using it

What are Paid UGC and why brands are already using them Paid User Generated Content (Paid UGC) emerged as an evolution of user-generated content (UGC) in the marketing landscape. Brands have long realized that content perceived as authentic by consumers brings greater...