by Justine Lailler | Dec 12, 2023 | #Trends
For a long time, influencer marketing was perceived as a tactical lever to be occasionally integrated within a marketing plan. Today, brands are adopting a more strategic perspective to address all of their challenges, solidifying relationships with influencers. Three...
by Natasha DUIC | Dec 11, 2023 | #Influencers
Influencer in The Fashion Industry: A Social Media Revolution In the ever-evolving landscape of the fashion industry, a new figure has emerged as a driving factor in shaping trends, promoting brands, and influencing consumer choices: influencers. Influencers have...
by Juliette Maumelat | Dec 5, 2023 | #Insights
Beyond Trends: A Deep Dive into Authentic Diversity in Influencer Campaigns In the ever-evolving landscape of brand communication, the call for diversity and inclusion has reached a crescendo. Embracing diversity goes beyond mere representation; it requires a genuine...
by Pamela KESNER | Dec 4, 2023 | #Trends
The Christmas season signifies not only a magical period for consumers but also a strategic opportunity for seasoned marketing professionals. In this digital age, the TikTok platform is emerging as a potent tool capable not only of capturing attention but also of...
by Alina Bilan | Nov 27, 2023 | #Insights
In the past, supermarkets used to offer free food tastings at stands, a straightforward method to persuade consumers towards a product. Now, in the age of digital transformation, there is a way to extend this experience to thousands of people, encouraging them not...
by Juliette Maumelat | Nov 23, 2023 | #Insights
User-Generated content versus Influencer-Generate content In the ever-evolving landscape of digital media, content creation has become a driving force behind online engagement and brand visibility. Two prominent sources of content have emerged as influential players...
by Barbara MUTANI | Nov 13, 2023 | #Trends
Have you already received the notification? Meta is rolling out prompts urging users to subscribe to the paid ad-free versions of Facebook and Instagram, a move aligned with Meta’s response to new EU privacy regulations. Why did Meta decide to create a paid...
by Juliette Maumelat | Nov 8, 2023 | #Trends
The Impact of User-Generated Content in the Era of Community Commerce In the fast-evolving world of e-commerce, a dynamic shift is taking place—one that is centred around building strong communities and fostering authenticity. At the heart of this transformation is...
by Natasha DUIC | Nov 2, 2023 | #Influencers
Top 6 Influencers for Christmas Season Christmas is around the corner! And brings with it not only bright lights, joyful songs, and the anticipation of gifts, but also an explosion of creativity and endless options to make this a special time in your year. ...
by Barbara MUTANI | Oct 27, 2023 | #Trends
What are Paid UGC and why brands are already using them Paid User Generated Content (Paid UGC) emerged as an evolution of user-generated content (UGC) in the marketing landscape. Brands have long realized that content perceived as authentic by consumers brings greater...
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