L’oréal Elvital KUR-In-Shampoo
During another successful campaign for L’Oréal Paris we activated 2500 Nano Influencers who shared their experiences and enthusiasm about the Elvital Kur-In-Shampoo and spread the word online and offline. We started the campaign with a pre-buzz phase to inform the Influencers about the product usage and advantages via blog post on trnd.com/de. Matching their hair types, we split the participants into three different Kur-In product teams: Öl Magique, Dream Length and Color Glanz.
Each influencer received a hair specific product box to experience them in their hair care routine. They also got inspired via blogposts, newsletters and individual email support to share their experiences online and with family and friends.
More than 4.2 Million people reached online.
Beyond more than 4.2 Mio. online impressions, 317k people were reached through offline conversations. Moreover 92% would recommend the L’Oréal Elvital Kur-In products to family and friends. Additionally we recorded more than 12k user generated content. Check out the video below to see more details and marketing results.