CUPRA “PEDRALBES FESTIVAL”
In July 2022 we accepted the challenge of helping Cupra, the leader in cutting-edge automotive technology, to increase awareness of the benefit concert of the British singer Joss Stone at the Pedralbes Festival, sponsored by CUPRA. The sum raised from the concert tickets was donated to the Fighting Infections Foundation by Dr. Bonaventura Clotet, a leading organization in the prevention, diagnosis and treatment of infectious diseases.
1 Macro Influencer, 293k organic impressions
Our strategy included raising online awareness of the benefit concert through social media, increasing community engagement and driving traffic to the ticket sales page to generate conversions.
To achieve this, we activated one macro influencer from the lifestyle category, with notoriety, relevance and a majority of followers in Barcelona, the city where the concert was held. The content creator @holacuore published in her Instagram profile 6 stories (2 before the concert and 4 during it) but also an in-feed post mentioning the brand (@cupra_esp) and the foundation (@fundaciolluita).
Scroll down to see the results!