NANO & MICRO INFLUENCERS

Case Study
HAND PROTECTION SPONTEX

Early 2022, Spontex trusted us again in this case to help them spread the voice about the effectiveness of their hand protection products in Italy. The objective was to increase their awareness behind authentic and qualitative content on social media to generate online buzz.

We selected 500 ambassadors within the brand’s target group on our TRND.it platform: purchase decision makers, parents and very concerned about hygiene inside and outside the house. Also, 100% used hand sanitizer daily.

Each ambassador got an unique code to buy a starter kit on Spontex e-shop and received Gloves Pocket, Hand Mousse Disinfectant and a discount code to share with friends and followers to help them spread the word, not only online, but also offline. By the end of the campaign, the influencers had published 2,397 contents online with the hashtag #InBuoneManiConSpontex, which enable more than 50K interactions on social media. They also reached +69K unique contacts offline by personal recommendation.

After the experience, 95.2% ensure they would recommend Spontex to their peers and 86,5% said they would buy the products after the campaign. Furthermore, 87.4% agreed that Spontex products are more effective than competitors’ ones and rated the Spontex products 8.7/10.

 

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Nano & micro influencers

Influencer Content

Potential online impressions

Offline reach

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