Top 10 Influencers to know for the food industry (UK)
Welcome to the world of food influencers! 64% of UK consumers have purchased a product or visited a restaurant based on an influencer’s recommendation. (study by The Grocer) This highlights the growing influence that foodie influencers have on consumer behavior and their potential impact on the food industry.
Moreover, there is an abundance of food influencers on social media platforms. From food tasters and restaurant address seekers to recipe creators & reviewers, there is a diverse range of options to choose from.
In this article, Territory Influence presents the top food influencers you need to know, highlighting 10 food influencers based in the UK. These enthusiasts share their talent, their tasty recipes and their love of gastronomy with their audience on social networks. Discover these personalities who inspire millions of people through their mouth-watering culinary creations and their unique approach to cooking. And finally, find out why you should consider leveraging influencer marketing if you are a food brand.
Here are our UK Top 10 foodie influencers:
Eleanor Laura Davan Mills is a British food writer and businesswoman, passionate about natural, plant-based living. She is best known for the blog and food brand “Deliciously Ella”. She has six #1 bestselling cookbooks; a plant-based food and wellness app; seven lines of food products in 7,000 stores across the UK; a restaurant, plants by de, in Central London; and a podcast.
Katie Pix is a London-based content creator, DIY Enthusiast & complete food addict. She started on social media by taking care of Jamie’s Oliver social media content and quickly followed up with her own YouTube channel. She is now a #reel pro and shares a lot on her blog.
Emma, a cookbook author and recipe writer in Brighton, had to eliminate wheat, lactose, gluten, coffee, and more from her diet due to her diagnosis of Irritable Bowel Syndrome (IBS). After years, a new dietician suggested following a Low FODMAP Diet. Emma noticed a lack of delicious and low FODMAP recipes online, so she created a space on the internet to share her story, raise awareness of the diet, and help others in the same situation. Her debut cookbook, “The FODMAP Friendly Kitchen,” offers seasonal, gluten-free, and FODMAP-friendly recipes, showcasing her expertise in food, styling, and writing.
Ian Haste, started a Youtube channel in 2014 on the basis that he wanted to make really easy to follow, healthy and nutritious recipes. He believes in healthy and seasonal food. His outlook is about getting everyone eating healthy, whether you can cook or not, have a hectic working life, a hectic family life. He is also a presenter and a writer for the Men’s Health and his own book “The 7-day basket”.
Rosie Birkett is a food writer and stylist based in London and Deal, Kent. Her recipes are inspired by a love of British seasonality and informed by her travels and international flavours, and she has a particular passion for cooking vegetables she’s grown on her allotment, as well as fish from the Kent coast. Her cookbook, The Joyful Home Cook.
Kimberly Espinel is an award-winning London editorial and commercial food photographer, food photography teacher, food and prop stylist and the author of the Amazon best-selling book Creative Food Photography: How to capture exceptional images of food. With more than 6 years food photography experience, she also shares some recipes, reviews and challenges on her Instagram.
Kar-Shing Tong, working in finance, has developed a love for the London street food game over the year as he had to find a different place to grab lunch every day. He then started to share his fav food places on Instagram and is now offering food map of highlights and tips. He is also a writing contributor for the Olive Magazine. Overall, he is your guide to fun times and deets on all the eats.
Izy Hossack is a London based food stylist, recipe writer and food photographer. She shares manly sweet vegan recipes on her blog and on her Instagram page, also giving some advice for flexitarian diets. She wrote two cookbooks “Top With Cinnamon” & “The Savvy Cook”. You should definitely have a look at her page for some sweetness.
Melissa Hemsley is a former private chef turned food columnist, best-selling cookbook author (Eat Green, Eat Happy and my latest book Feel Good), real food activist and sustainability champion who is passionate about spreading the power of feel-good food. For her, feel-good food is food that not only tastes delicious, but it’s also food that nourishes our bodies, food that’s grown with the seasons and with respect for the people who grow it. She also shares good and easy left-overs based recipes on her Instagram and blog.
Finally, we could not talk about English food lovers without talking about Chef Jamie Oliver. He is a British chef and television presenter, nicknamed in his native country the “Naked Chef” after the TV programme of the same name. The show helped him gain international popularity. As a result, he expanded his field of activity, opening restaurants and schools, forming partnerships and publishing books. He also took advantage of his celebrity to tackle the problem of the nutritional quality of British school canteens in order to make children eat better at school.
Why you should think about leveraging influencer marketing for a food brand?
There are several reasons why leveraging influencer marketing in the food industry can be a valuable strategy:
Increased reach and engagement:
Food influencers often have large followings on social media platforms, which can help food brands to reach a wider audience and increase their engagement with potential customers.
Credibility and trust:
Influencers are often seen as trustworthy sources of information by their followers. When an influencer promotes a food brand or product, their followers are more likely to trust their opinion, which can lead to increased sales and brand loyalty.
Compared to traditional advertising methods, influencer marketing can be a cost-effective way to promote a food brand. Working with an influencer can be less expensive than running a traditional advertising campaign, and can provide a higher return on investment.
Creative and authentic content:
Influencers are often skilled at creating visually appealing and engaging content, such as recipe videos or food photography. By partnering with an influencer, a food brand can leverage their creativity and produce content that resonates with their audience.
Food influencers often have niche audiences with specific interests, such as vegan cooking or gluten-free baking. By partnering with an influencer in a specific niche, a food brand can reach a highly targeted audience that may be more likely to engage with their products and become potential customers.
Overall, influencer marketing can be an effective way for food brands to increase their reach, engage with potential customers, and build brand awareness and loyalty.
To find out more about working with influencers and setting up influencer marketing campaigns, contact us below: