Webinars & Replays

Struggling to turn social media traffic into actual sales? 🛒 You’re not alone — but there is a solution. In our session Hooked on Social, Lost on E-Commerce, we dug into why socially-driven shoppers often drop off before converting — and how brands like L’Oréal are closing the gap with social-first, content-rich shopping experiences that actually convert. Led by Charlotte Arnold, from StoryStream and Joshua Wood from TERRITORY Influence, the session drew on insights from over 23,000 consumers and offered actionable strategies to help brands thrive in today’s fast-paced attention economy.

What once was focused on celebrities and well-known content creators has now evolved into a new era of authenticity and consumer-centric strategies. That’s why we introduce the Nano Influencer Revolution. In this webinar we addressed: Who are the Nano Influencers, Why Nanos are relevant for every marketing strategy, How to build a Nano campaign and What is the Nano-ROI? Yes, it is measurable!  

AI and MarTech are reshaping the CPG landscape, with the potential to increase CPG sales by 15% and slash marketing costs by 30% in 2024. KEENFOLKS have asked our Executive Director Rafael Schwarz, how CPG companies can improve their marketing ROI by leveraging AI and MarTech. Watch the replay to get exclusive insights and case studies!

Here’s that time when we, as marketers, start to reflect on the past and plan the new year accordingly. In this roundtable discussion, we’ll delve into the hottest trends that will shape the social media marketing landscape in 2024. This is your chance to stay ahead of the curve and prepare for the new year.

In the world of online shopping, nothing matters more than brand authenticity. Community Commerce empowers brands to connect with their audience on a deeper level by fostering genuine interactions and leveraging collective influence. When we talk about community commerce, we’re talking about the union between content, community, and commerce. But how do brands find their perfect match?

With Twitch you could reach up to 31 million people everyday. Based on our latest survey with over thousands of consumers across Europe, we’ll deep dive into the power of Twitch for brands #morethangaming. But we will also provide best practices of successful streamer marketing campaigns and insights from a Twitch expert.

The number of channels is rising such as the expectation of tailor made communication – leading to a content marketing challenge for every marketers! In this webinar, we give 7 tips on producing, planning, and analyzing content – without doubling your budgets. Learn from the experts and best practices from major brands. 

Do you make sure to let your advertising work to its full potential? With data from the latest media reaction report by Kantar and in-depth case studies, we show you how influencer marketing can offer an effective way to reach consumers where they want to.

How can brands benefit from the ROI of Pinterest and Return on Inspiration they need? How can creators help turn ideas into action? In Collaboration with Pinterest.

How can brands leverage the “edutainment” trend on TikTok? We surveyed 33,000 Europeans and turned their insights into practical marketing tips. In Collaboration with London Research.

Edition N°2 to get the keys-to-success for collaborating with nano, micro, macro and/or star influencers. The summary of #M2M (Marketers to Marketers) discussions across Europe and 6 concrete case studies.

Let our influencer experts guide you through the 5 most important social trends, challenged by 52,500+ insights from consumers, and completed with a live testimonial from a content creator.

Rafael Schwarz, Executive Director at TERRITORY Influence, was part of an inspirational round table about “Robbing Or Saving? The Cultural Impact of Streaming” for the Music industry.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

Get the keys-to-success for collaborating with content and conversation creators by entering our #M2M (Marketers to Marketers) discussions based on concrete case studies.

Understand how certain brands adopted the “new normal” and became true love brands with the help of influencers. In collaboration with Talkwalker, social listening partner.

Discover how brands can work with influencers to fuel data capture, improve (re)targeting, lower digital CPM, optimize DTC models, and collect consumer insights. Conference from FUTR Europe 2021.

Find out how to effectively boost sales and measure the impact of offline peer-to-peer recommendations. In collaboration with our IRI partner, one of the original innovators in big data.

Discover a new value-based typology and tips that can maximize your campaign outcomes. The result of a survey with Macromedia University involving 46,000 Nano, Micro, Macro influencers.

How to leverage the long-term brand building impact of nano, micro, macro & star influencers? In collaboration with Kantar.

How to generate and manage online Ratings & Reviews for your brand? In collaboration with gominga – the e-commerce expert.

What does the world look like after the pandemic? Discover our 11 theses challenged by over 37,000 consumers across Europe.

What is the impact for consumers & brands in Europe?