With over 1 billion people connecting every month to laugh, learn and discover something new, TikTok is the growth platform of the future. In fact, it already is. It’s not just Gen Z making dance videos anymore. The diversity of content that the app delivers offers huge opportunities for marketers. On TikTok, KPIs are hard to predict. You need to adopt a content-first strategy that is designed to entertain particular communities – and try different content formats and creator profiles to succeed. You should also start experimenting with Live Shopping and Social Commerce tools now to be an early mover in this important space.
But how can brands leverage these trends?
See the infographic below for a summary of 33k exclusive survey insights turned into concrete marketing tips just for you!
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