Snapchat is not dead

Snapchat is not dead

Snapchat is dead. Nope, it is 100% alive. Even though media discussions are all about Reels, TikTok, or Triller, Snapchat has reached its 265 million active users daily – and numbers of users are rising continuously. They are currently in the process of exhausting its...
It’s a Match: Clubhouse & Influencers

It’s a Match: Clubhouse & Influencers

With all the hype about Clubhouse, we want to show how this new social audio platform can be used by marketers to work with influencers in a new way. It’ll be a new era of influencer marketing in which first, no content editing is possible and second, (until now) no...
TikTok or IG Reels is better for your brand?

TikTok or IG Reels is better for your brand?

With the roll-out of Reels in August, the question whether it could replace TikTok  pops up more and more as many users argue for the similarities. While these similarities are relevant, the success of a brand strategy relies on the well-thought adoption of the tone...
Human Voice: 2021 Brand Guidelines

Human Voice: 2021 Brand Guidelines

“A person’s world does not revolve around a brand’s product, service, or website… People are only ‘users’ and ‘consumers’ for small portions of the day.” said Peter Hartzbech, CEO of iMotions. We couldn’t agree more,...