got2b styling relaunch
The trend brand got2b, which is part of Schwarzkopf, offers a wide range of cutting-edge hair care products for people who want to express their individual style. For their relaunch of the Styling series which includes dry shampoos and a heat styling product we helped the brand to raise awareness in Germany as well as educate the consuments about their motto “got2b for whoever you want to be“.
Best support for a relaunch: Nano Influencers!
To reach the target group we decided to activate 4.000 nano influencers that should help spreading the word and gain online awareness through user generated content and ratings & reviews. Thanks to our big TRND.de Community we were able to carefully select the perfect ambassadors for this campaign.
Honest user feedback and insights
For me the best dry shampoo. I tried other brands, but I did not like the outcome. I rarely use dry shampoo so as not to dry out my scalp. I have already shared my experience with my friends and they also tried it. – Birska via TRND.de
Consumer insights are very important for us, as the testimonials help us to identify how we can make our products or the marketing of the products even more customer-oriented. We are very pleased when the feedback is as positive as in this campaign and the quality of the products can prove itself. – Anita Lamesic, Brand Manager got2b Styling
Scroll down to discover the KPIs.
Online Brand Impressions